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ActiveCampaign vs Bloomreach: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveCampaign vs. Bloomreach is based on a specific set of business needs and context. The comparison uses 20926 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveCampaign and Bloomreach

ActiveCampaign, Bloomreach, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Bloomreach focuses on Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Helpdesk Management with E-Mail, etc.

"Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school me...als. " - Lori Taylor

"Highly relevant, semantically aware search combines machine-learning with human customization. Automatically optimize search, merchandising, marketing, and SEO efforts to deliver a relevant experience driven by your unique business goals. We're less... focused on the day-to-day manual effort and tackling more bigger-picture problems, like how do we drive product discovery and expose users to new categories, new products, new services. " - Doug Gribbel

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveCampaign

Focus area

ActiveCampaign is better than Bloomreach for

Software Failure Risk

  • medium

logo Bloomreach

Focus area

Bloomreach is better than ActiveCampaign for

Software Failure Risk

  • low

About

CXA Platform to engage with their customers

Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences

Age

2003

2009

Financials

SERIES C

SERIES F

Business Need

Total Processes
(we found evidences for)

133

81

Total Goals
(we found evidences for)

18

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


contact list management

creating contact list


training & onboarding




generation of new leads




social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media





content publishing

searching for content




segmentation and targeting



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


sales document management

proposal & quote management

contract management




pipeline management


identify target customers

customise loyalty program


relationship management



conversion management


promotion management


lifetime value management


personalized marketing


discount management


knowledge management


customer feedback management

measuring net promoter score

measuring customer satisfaction





trade show marketing



courses & assessment

create learning path


products & pricelist management






social media marketing



referral management



rating and review management


account management


business development


relationship marketing


outbound marketing


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



competitive intelligence


channel management


sales commission management


international marketing





touchpoint management




database marketing





category management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Increase average basket value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Grow market share

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • website

  • display advertisement

  • social media

  • text SMS

  • promotions

  • Facebook

  • omnichannel

  • offline

  • newsletter

  • mobile

  • chat

  • coupons

  • phone calls

  • point of sale

  • user generated content

  • blogs

  • mobile app

  • trade shows

  • video

  • events

  • games

  • on premises

  • review sites

  • Amazon

  • See 22 more
  • e-mail

  • website

  • display advertisement

  • social media

  • text SMS

  • promotions

  • Facebook

  • omnichannel

  • offline

  • newsletter

  • mobile

  • chat

  • coupons

  • phone calls

  • point of sale

  • user generated content

  • blogs

  • mobile app

  • trade shows

  • video

  • events

  • games

  • on premises

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting