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ActiveCampaign vs emfluence Marketing Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveCampaign vs. emfluence Marketing Platform is based on a specific set of business needs and context. The comparison uses 19413 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveCampaign and emfluence Marketing Platform

ActiveCampaign, emfluence Marketing Platform, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

emfluence Marketing Platform focuses on Social Media Management with Social Media, Communication Management with Social Media, Campaign Management with E-Mail, Engagement Management with Social Media, etc.

"ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my... audience into different types of people so we're giving them the right things and they're really happy in the end. " - Jennifer Tilney

"Alumni relationships are integral in telling the Concorde story, both to future graduates and the community as a whole. It allows us to celebrate our alumni achievements and follow up if there is an issue that needs to be resolved. In addition to th...e four initial touchpoints, we have also recently introduced a video birthday card as well as a holiday message. We are excited to see what the next phase of alumni engagement holds. Thanks to our emfluence team for bringing this project to life. " - Lisa Reinhart

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveCampaign

Focus area

ActiveCampaign is better than emfluence Marketing Platform for

Software Failure Risk

  • medium

logo emfluence Marketing Platform

Focus area

emfluence Marketing Platform is better than ActiveCampaign for

Software Failure Risk

  • low

About

CXA Platform to engage with their customers

Marketing Platform to create, track, and deploy successful digital campaigns

Age

2003

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

133

60

Total Goals
(we found evidences for)

18

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


contact list management

creating contact list


training & onboarding




generation of new leads




social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account





content management

content publishing

searching for content




segmentation and targeting



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


sales document management

proposal & quote management

contract management




pipeline management


loyalty management

identify target customers

customise loyalty program


relationship management



conversion management


promotion management


lifetime value management


personalized marketing


discount management


knowledge management


customer feedback management

measuring net promoter score

measuring customer satisfaction





trade show marketing



courses & assessment

create learning path


products & pricelist management






social media marketing



referral management



rating and review management


account management


business development


relationship marketing


outbound marketing


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



competitive intelligence


channel management


sales commission management


international marketing





touchpoint management




database marketing




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • Reduce bounce

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting