Comparison Summary
This comparison report of ActiveCampaign vs. iContact is based on a specific set of business needs and context. The comparison uses 25800 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and iContact
ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation, whereas iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.
"I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range. " - David Paige
"iContact emails help us stay in touch with our valued past guests and reach potential new guests with photo-rich, engaging messages and special offers. The emails are a key part of our repeat guest loyalty program — regular touch points keep folks e...ngaged and excited, so they will more likely refer friends and family and return for a visit. One of the most important parts of our program is our iContact Strategic Advisor. The world of email marketing keeps changing and it’s important to have someone who understand and can advise on the best way to use this tool to reach our marketing goals. " - Amy Myers
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
CXA Platform to engage with their customers
iContact | Affordable Email Marketing Solution
Age
2003
2003
Financials
SERIES C
SERIES B
Business Need
Total Processes
(we found evidences for)
133
88
Total Goals
(we found evidences for)
18
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve ROI
-
Launch new products
-
Scale best practices
-
Build brand awareness
-
Improve internal communications
-
Grow market share
-
Increase customer life time value
-
Improve brand engagement
-
Improve digital and social presence
-
Improve efficiency
-
Manage risk
-
Shorten ramp up time
-
Improve stakeholder relations
-
Establish thought leadership
- See 15 more
-
Acquire customers
-
Increase sales & revenue
-
Improve ROI
-
Enhance customer relationships
-
Scale best practices
-
Improve digital and social presence
-
Build brand awareness
-
Enter new markets internationally or locally
-
Grow market share
-
Improve internal communications
-
Improve brand engagement
-
Launch new products
-
Improve efficiency
-
Improve consistency
-
Improve navigation
-
Increase customer life time value
- See 13 more
Top Channels
Channels Used
-
e-mail
-
social media
-
website
-
newsletter
-
phone calls
-
offline
-
promotions
-
Facebook
-
point of sale
-
mobile
-
on premises
-
user generated content
-
blogs
-
video
-
print media
-
Twitter
-
magazine
-
causes and charity
-
LinkedIn
-
mobile app
-
coupons
-
movies
-
newspaper
-
Facebook page
-
trade shows
-
chat
- See 23 more
-
e-mail
-
social media
-
website
-
newsletter
-
phone calls
-
offline
-
promotions
-
Facebook
-
point of sale
-
mobile
-
on premises
-
user generated content
-
blogs
-
video
-
print media
-
Twitter
-
magazine
-
causes and charity
-
LinkedIn
-
mobile app
-
coupons
-
movies
-
newspaper
-
Facebook page
-
trade shows
-
chat
- See 23 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
