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ActiveCampaign vs Keela: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveCampaign vs. Keela is based on a specific set of business needs and context. The comparison uses 18726 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveCampaign and Keela

ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation, whereas Keela, Kindful, EveryAction, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Keela focuses on Engagement Management with Offline, Communication Management with E-Mail, Contact List Management with E-Mail, Campaign Management with E-Mail, etc.

"Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. " - Himanshi Munshaw Luhar

"In all other nonprofit [tools], things seemed either convoluted, slow, old-fashioned, disjointed, or disconnected. It seems like no matter what [tool] we tried, we could not find the right fit. […] but when we found Keela, it was like finding the on...e. " - Doug Lucas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveCampaign

Focus area

ActiveCampaign is better than Keela for

Software Failure Risk

  • medium

logo Keela

Focus area

Keela is better than ActiveCampaign for

Software Failure Risk

  • medium

About

CXA Platform to engage with their customers

The Fundraising CRM for Nonprofits

Age

2003

Financials

SERIES C

SEED

Business Need

Total Processes
(we found evidences for)

133

42

Total Goals
(we found evidences for)

18

7

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring


contact list management

creating contact list


training & onboarding


workflow management



generation of new leads




social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media





content management

content publishing

searching for content




segmentation and targeting



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


sales document management

proposal & quote management

contract management




pipeline management


loyalty management

identify target customers

customise loyalty program


relationship management



conversion management


promotion management


lifetime value management


personalized marketing


discount management


knowledge management


customer feedback management

measuring net promoter score

measuring customer satisfaction





trade show marketing



courses & assessment

create learning path


products & pricelist management






social media marketing



referral management



rating and review management


account management


business development


relationship marketing


outbound marketing


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



competitive intelligence


channel management


sales commission management


international marketing





touchpoint management




database marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more
  • Increase sales & revenue

  • Improve internal communications

  • Enhance customer relationships

  • Scale best practices

  • Improve brand engagement

  • Improve stakeholder relations

  • Increase average basket value

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • offline

  • causes and charity

  • website

  • mobile

  • social media

  • point of sale

  • on premises

  • user generated content

  • blogs

  • promotions

  • phone calls

  • mobile app

  • events

  • trade shows

  • See 12 more
  • e-mail

  • offline

  • causes and charity

  • website

  • mobile

  • social media

  • point of sale

  • on premises

  • user generated content

  • blogs

  • promotions

  • phone calls

  • mobile app

  • events

  • trade shows

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting