Comparison Summary
This comparison report of ActiveCampaign vs. LeadSquared Marketing Automation is based on a specific set of business needs and context. The comparison uses 22834 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and LeadSquared Marketing Automation
ActiveCampaign, LeadSquared Marketing Automation, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
LeadSquared Marketing Automation focuses on Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.
"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on. " - Heather Read
"We have drastically reduced the time needed to get things done. Things that earlier took me 20 days now take me just 5-10 hours. It’s easy to engage customers now with communication automation. I exactly know at what stage of the funnel the customer... is in and the problem he is facing, and we can easily measure our own performance. " - Aditya Chintawar
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
ActiveCampaign
Focus area
ActiveCampaign is better than LeadSquared Marketing Automation for
Software Failure Risk
LeadSquared Marketing Automation
Focus area
LeadSquared Marketing Automation is better than ActiveCampaign for
Software Failure Risk
About
CXA Platform to engage with their customers
Marketing Automation and CRM Software for higher sales productivity
Age
2003
2012
Financials
SERIES C
SERIES C
Business Need
Total Processes
(we found evidences for)
133
80
Total Goals
(we found evidences for)
18
6
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
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Improve ROI
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Improve visibility
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Acquire customers
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Improve efficiency
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Increase customer life time value
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Increase sales & revenue
- See 3 more
Top Channels
Channels Used
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e-mail
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website
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phone calls
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social media
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text SMS
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offline
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chat
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Facebook
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user generated content
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blogs
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print media
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magazine
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Twitter
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LinkedIn
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Whatsapp
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on premises
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out of home
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billboards
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Facebook page
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promotions
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mobile
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omnichannel
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point of sale
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channel partners
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newspaper
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video
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Instagram
- See 24 more
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e-mail
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website
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phone calls
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social media
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text SMS
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offline
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chat
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Facebook
-
user generated content
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blogs
-
print media
-
magazine
-
Twitter
-
LinkedIn
-
Whatsapp
-
on premises
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out of home
-
billboards
-
Facebook page
-
promotions
-
mobile
-
omnichannel
-
point of sale
-
channel partners
-
newspaper
-
video
-
Instagram
- See 24 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
