Comparison Summary
This comparison report of ActiveCampaign vs. Pipedrive is based on a specific set of business needs and context. The comparison uses 36317 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and Pipedrive
ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation, whereas Pipedrive, Salesforce Sales Cloud, HubSpot CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
Pipedrive focuses on Engagement Management with E-Mail, Lead Tracking, Lead Management, Sales Document Management with E-Mail, etc.
"ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my... audience into different types of people so we're giving them the right things and they're really happy in the end. " - Jennifer Tilney
"I’m drowning in list of tools I use, so it is important for me to have a better functionality; more tools in one toolbox. Having CRM and email marketing in one tool has accelerated the preparation of campaigns, as there is no extra data export/impor...t necessary. " - Viktors Pedcenko
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
CXA Platform to engage with their customers
Sales CRM & Pipeline Management Software
Age
2003
2010
Financials
SERIES C
SERIES C
Business Need
Total Processes
(we found evidences for)
133
128
Total Goals
(we found evidences for)
18
20
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
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Increase sales & revenue
-
Acquire customers
-
Enhance customer relationships
-
Improve internal communications
-
Improve efficiency
-
Scale best practices
-
Enter new markets internationally or locally
-
Improve visibility
-
Improve ROI
-
Build brand awareness
-
Shorten ramp up time
-
Grow market share
-
Improve brand engagement
-
Launch new products
-
Establish thought leadership
-
Improve stakeholder relations
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Improve navigation
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Increase average basket value
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Increase customer life time value
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Improve digital and social presence
- See 17 more
Top Channels
Channels Used
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e-mail
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phone calls
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mobile
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offline
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website
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point of sale
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social media
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mobile app
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on premises
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chat
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newsletter
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promotions
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games
-
video
-
user generated content
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blogs
-
text SMS
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Facebook
-
Slack
-
causes and charity
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trade shows
-
support groups
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LinkedIn
-
review sites
-
coupons
-
Amazon
-
events
-
channel partners
-
G2crowd
-
Skype
- See 27 more
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e-mail
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phone calls
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mobile
-
offline
-
website
-
point of sale
-
social media
-
mobile app
-
on premises
-
chat
-
newsletter
-
promotions
-
games
-
video
-
user generated content
-
blogs
-
text SMS
-
Facebook
-
Slack
-
causes and charity
-
trade shows
-
support groups
-
LinkedIn
-
review sites
-
coupons
-
Amazon
-
events
-
channel partners
-
G2crowd
-
Skype
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
