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ActiveCampaign vs WPCRM: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveCampaign vs. WPCRM is based on a specific set of business needs and context. The comparison uses 17564 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveCampaign and WPCRM

ActiveCampaign, WPCRM, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

WPCRM focuses on Sales Document Management with Mobile, Competitive Intelligence with Mobile, Campaign Management with Mobile, Relationship Management, etc.

"I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range. " - David Paige

"We chose WPCRM because they have a proven track record of being able to do the integration. People talk about integration, but what does integration really mean? WP is a company I have a tremendous amount of respect for and who has a proven track re...cord of being able to deliver the integration to the back-office products, which was critical to us. " - Matt Hartman

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveCampaign

Focus area

ActiveCampaign is better than WPCRM for

Software Failure Risk

  • medium

logo WPCRM

Focus area

WPCRM is better than ActiveCampaign for

Software Failure Risk

  • medium

About

CXA Platform to engage with their customers

WPCRM | The Full Box CRM for Wholesale Distribution

Age

2003

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

133

23

Total Goals
(we found evidences for)

18

4

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring


contact list management

creating contact list


training & onboarding


workflow management


helpdesk management


generation of new leads




social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media





content management

content publishing

searching for content




segmentation and targeting



lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


sales document management

proposal & quote management

contract management




pipeline management


loyalty management

identify target customers

customise loyalty program


relationship management



conversion management


promotion management


lifetime value management


personalized marketing


discount management


knowledge management


customer feedback management

measuring net promoter score

measuring customer satisfaction





trade show marketing



courses & assessment

create learning path


products & pricelist management






social media marketing



referral management



rating and review management


account management


business development


relationship marketing


outbound marketing


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management





membership management


conference call management



competitive intelligence


channel management


sales commission management


international marketing





touchpoint management




database marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve internal communications

  • See 1 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • phone calls

  • mobile

  • e-mail

  • phone calls

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting