Comparison Summary
This comparison report of ActiveCampaign vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 17529 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and Zoho Marketing Automation
ActiveCampaign, Zoho Marketing Automation, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on. " - Heather Read
"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. " - Frances Blackie
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
ActiveCampaign
Focus area
ActiveCampaign is better than Zoho Marketing Automation for
Software Failure Risk
About
CXA Platform to engage with their customers
Marketing automation software for faster business growth
Age
2003
1996
Financials
SERIES C
PRIVATE
Business Need
Total Processes
(we found evidences for)
133
22
Total Goals
(we found evidences for)
18
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve ROI
-
Launch new products
-
Scale best practices
-
Build brand awareness
-
Improve internal communications
-
Grow market share
-
Increase customer life time value
-
Improve brand engagement
-
Improve digital and social presence
-
Improve efficiency
-
Manage risk
-
Shorten ramp up time
-
Improve stakeholder relations
-
Establish thought leadership
- See 15 more
-
Improve ROI
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Acquire customers
- See 1 more
Top Channels
Channels Used
-
omnichannel
-
website
-
social media
-
promotions
-
text SMS
-
e-mail
- See 3 more
-
omnichannel
-
website
-
social media
-
promotions
-
text SMS
-
e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
