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Adobe Campaign vs Roojoom: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Campaign vs. Roojoom is based on a specific set of business needs and context. The comparison uses 3184 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Campaign and Roojoom

Adobe Campaign, Roojoom, Pega Platform, Cyara, etc., belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Campaign covers Campaign Management with E-Mail, Communication Management with E-Mail, Workflow Management with Social Media, Engagement Management with E-Mail, etc.

Roojoom focuses on Engagement Management, Training & Onboarding, Lifetime Value Management with Mass Media, Upselling, etc.

"We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just... like our university. " - Jordan Capp

"Within weeks, the platform generated impressive lift in customer engagement and actions taken. Our success using Roojoom led us to expand its usage to other customer engagement programs. " - Roberto C

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Campaign

Focus area

Adobe Campaign is better than Roojoom for

Software Failure Risk

  • low

logo Roojoom

Focus area

Software Failure Risk

  • medium

About

Personalize and deliver campaigns across all - online and offline channels.

roojoom.com - THE AUTONOMOUS DRIVER FOR YOUR CUSTOMER JOURNEYS

Age

1982

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

86

16

Total Goals
(we found evidences for)

15

6

Top Processes

Evidences indicate better relative satisfaction


campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


engagement management

engaging and following up




helpdesk management


social media management

social media analytics

engaging on social media

scheduling post to social media




loyalty management

customise loyalty program

identify target customers

create engagement based loyalty


content management


segmentation and targeting



social media marketing


personalized marketing



touchpoint management


channel management


sales document management

contract management

proposal & quote management



subscription management


generation of new leads




trade show marketing



lead qualification

lead qualification: demographic


training & onboarding


products & pricelist management


conversion management




database marketing



account management


contact list management



relationship management


relationship marketing


outbound marketing


rating and review management






international marketing


lifetime value management



customer feedback management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Increase customer life time value

  • See 12 more
  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more

Top Channels

Channels Used

  • mass media

  • television

  • phone calls

  • omnichannel

  • promotions

  • See 2 more
  • mass media

  • television

  • phone calls

  • omnichannel

  • promotions

  • See 2 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

low

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting