Product Business Settings

Adobe Campaign is popular in Marketing And Advertising, Manufacturing, and Internet industries and is widely used by Small Business, Enterprise, and Mid Market.

Integrations

Project Management
Digital Signature
Website Builder
Content Management Systems

Adobe Campaign Product Overview

Adobe Campaign is a platform for email automation and cross-channel marketing, offering features like segmentation, multilingual support, and comprehensive reporting. Integration with Adobe Analytics and Experience Cloud enhances campaign management and post-click attribution analysis.

How satisfied the customers are with Adobe Campaign use-cases

Reviews

"Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined custo...mer experience that keeps shoppers engaged" - Jeffrey Lack
"We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just... like our university." - Jordan Capp

Adobe Campaign Customer Insights, Testimonials and Case Studies

How can Adobe Campaign optimize your Campaign Management Workflow?

How can Adobe Campaign optimize your Communication Management Workflow?

How efficiently Does Adobe Campaign manage your Workflow Management?

What Are the key features of Adobe Campaign for Engagement Management?

How does Adobe Campaign address your Channel Marketing Challenges?

What is Adobe Campaign?

Adobe Campaign is a Customer Journey and Experience platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.

Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.

Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.

What is Adobe Campaign used for?

Adobe Campaign is a Customer Journey and Experience Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Campaign Management, Communication Management and Workflow Management .

What are the top features of Adobe Campaign?

Personalization, Templates and Dashboard are some of the top features of Adobe Campaign.

Who uses Adobe Campaign?

Adobe Campaign is used by Marketing And Advertising, Manufacturing and Internet among other industries.

What are Adobe Campaign alternatives?

Yespo Оmnichannel CDP, Omnisend, Ortto and Userlane are popular alternatives for Adobe Campaign.

Where is Adobe Campaign located?

Adobe Campaign is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.

43 buyers and buying teams have used Cuspera to assess how well Adobe Campaign solved their Customer Journey and Experience needs. Cuspera uses 3033 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

CUSTOMERS TESTIMONIALS
Adobe Campaign testimonial

Jeffrey Lack

VP of digital marketing

Bridgestone

Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack
Adobe Campaign testimonial

Jordan Capp

head of digital marketing

Swinburne University of Technology

We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just like our university. Testimonial By Jordan Capp
CUSTOMERS TESTIMONIALS
Adobe Campaign testimonial

Jeffrey Lack

VP of digital marketing

Bridgestone

Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack
Adobe Campaign testimonial

Jordan Capp

head of digital marketing

Swinburne University of Technology

We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just like our university. Testimonial By Jordan Capp

1. Adobe Campaign Standard (ACS) Tutorial- Introduction and Console Overview

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Peers used Adobe Campaign for campaign management and communication management

Adobe Campaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.57/5

Read Reviews (10)
Analytics

4.82/5

Read Reviews (224)
Custom Reports

4.35/5

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.57/5

Read Reviews (10)
Analytics

4.82/5

Read Reviews (224)
Custom Reports

4.35/5

Read Reviews (480)

Software Failure Risk Guidance

?

for Adobe Campaign

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Campaign

Adobe Inc. News

Executive
 

Shantanu Narayen Message to Adobe Employees on decision to Transition ...

Shantanu Narayen announced his decision to step down as CEO of Adobe after 18 years, while continuing as Chair of the Board. He will work with the Board to find his successor and ensure a smooth transition. Narayen emphasized Adobe's leadership in innovation and its future opportunities in the AI era.

Executive
 

Shantanu Narayen Announces Decision to Transition as Adobes CEO Once Successor is Named

Shantanu Narayen will step down as Adobe's CEO after a successor is named, continuing as Chair of the Board. Frank Calderoni will lead the search for his replacement.

Awards
 

Adobe recognized by Gartner for personalization engines

Adobe has been recognized by Gartner for its personalization engines, highlighting its leadership in delivering tailored digital experiences.

M&A
 

SEO Community Reacts To Adobes Semrush Acquisition

Adobe has acquired Semrush, marking a significant milestone in the SEO industry. This acquisition highlights the growing importance of SEO platforms, especially as they adapt to AI-driven changes. The SEO community views this as a validation of the sector's value. Concerns about pricing and product integration remain, but the move aligns with Adobe's focus on enterprise solutions.

Adobe Inc. Profile

Company Name

Adobe Inc.

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

SERIES A