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Agorapulse vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Agorapulse vs. HubSpot is based on a specific set of business needs and context. The comparison uses 130753 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Agorapulse and HubSpot

Agorapulse, Zoho Social, Sprout Social, etc., belong to a category of solutions that help Social Media Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Agorapulse covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"SproutSocial was fine… the platform did a lot of what we needed initially. However, as our agency continued to grow and pivot, we reached out to see if their platform would remedy these growing pains. There was a constant back and forth, signing on ...to additional products, contracts, etc., but the issues weren’t solved with them " - Narissa Chen

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Agorapulse

Focus area

Agorapulse is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Agorapulse for

Software Failure Risk

  • medium

About

Agorapulse: Simple & Affordable Social Media Management

Marketing Automation Software for inbound marketing and sales

Age

2011

2006

Financials

SEED

IPO

Business Need

Total Processes
(we found evidences for)

98

161

Total Goals
(we found evidences for)

15

23

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content



social media marketing






campaign monitoring


touchpoint management


training & onboarding


sales document management

proposal & quote management



competitive intelligence


advocacy management



conversion management






relationship management


customer feedback management

measuring customer satisfaction


revenue cycle management


contact list management


generation of new leads


reputation management




promotion management


rating and review management



influencer management





influencer marketing


sales review & feedback



community building



discount management


follower management


lead qualification: demographic



products & pricelist management


performance management





calendar management




business development






segmentation and targeting


customise loyalty program


lifetime value management


category management




international marketing


trade show marketing


personalized marketing



opportunity management


customer case management







call transcription




sales call management

call transcription


creating knowledge base



knowledge management

creating knowledge base





pipeline management





create learning path


track learning progress


courses & assessment

create learning path

track learning progress


database marketing



referral management


subscription management




relationship marketing



distribution management



conference call management




community marketing



sales incentive management


motivation management


billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Improve ROI

  • Improve digital and social presence

  • Acquire customers

  • Enhance customer relationships

  • Build brand awareness

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting