Overview: Airship and CleverTap as Mobile Marketing Category solutions.

Airship and CleverTap cater to mobile marketing, each offering distinct capabilities to enhance customer engagement and brand goals. Airship excels in engagement management with features like custom reporting, suitable for industries such as retail and media. CleverTap focuses heavily on increasing conversions with robust analytics and personalized marketing, appealing to sectors like computer software and financial services. Each product provides tailored support options, aligning with their operational environments, making them ideal for diverse business needs.

Airship: Airship helps brands master Mobile App Experiences (MAX) to engage customers and win loyalty. Their platform focuses on enhancing app interactions for better customer retention.

CleverTap: Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Airship and CleverTap: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Airship facilitates engagement management and communication management, which aligns well with user needs for effective customer interaction. read more →

CleverTap supports customer engagement and campaign management, meeting operational needs for personalized marketing. read more →

Business Goals

Airship helps businesses enhance customer relationships and acquire new customers, aligning with sales and brand engagement aims. read more →

CleverTap focuses on increasing conversion rates and improving customer retention, aligning with strategic objectives to boost sales. read more →

Core Features

Airship features custom reports and data import capabilities, serving needs for detailed analytics and seamless data integration. read more →

CleverTap offers extensive analytics and training & onboarding, catering to sophisticated user demands for data insights and swift implementation. read more →

Vendor Support

Airship provides 24/7 support and phone support, reflecting user preference for immediate assistance in complex scenarios. read more →

CleverTap offers comprehensive 24/7 support and training, aligning with users’ need for ongoing assistance and seamless onboarding. read more →

Segments and Industries

Airship is popular among mid-market and retail industries, highlighting its fit for diverse business scales and consumer-focused sectors. read more →

CleverTap is favored by large enterprises and computer software industries, indicating its capability to handle large-scale consumer engagement. read more →

Operational Alignment

Airship integrates well with operations needing mobile and email channels, suitable for straightforward engagement setups. read more →

CleverTap thrives on omnichannel environments, ideal for complex operations requiring multi-channel customer touchpoints. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Phone Support

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Chat Support

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Email Support

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Others

Custom Reports

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Analytics

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AI Powered

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Most deployed common Use Cases for Airship and CleverTap

What Are the key features of Airship and CleverTap for Engagement Management?

Airship and Clevertap are both platforms that help businesses manage customer engagement. Airship focuses on delivering emails, push notifications, and other messages through various channels, while Clevertap emphasizes personalized engagement strategies through mobile marketing. Airship provides strong out-of-the-box capabilities and analytics, while Clevertap excels in user segmentation and real-time analytics. However, Airship lacks the ability to connect mobile link clicks to on-site activity for a complete view of engagement analytics.

"...It s quickly becoming one of our easy buttons to better and more productive customer experiences across every digital engagement channel...." Peer review by Thomas Neumann, Principal Digital Products Manager, Vodafone

"...This helps a lot in user engagement, and we can send push notifications according to different events...." Peer review by Abhineet B, Sr. Tech Lead

What makes Airship and CleverTap ideal for Segmentation And Targeting?

Airship and Clevertap both enable marketers to segment and target users for personalized messaging. Airship emphasizes the use of push notifications and email for personalization, while Clevertap focuses on cross-channel targeting including email, push notifications, and in-app messaging. Clevertap allows for real-time data collection and segmentation, while Airship's data refresh is limited to once per day.

"...API for real-time user-level data to integrate with mobile app experience can help developers and marketers in optimizing customer experience on mobile app devices such as iPhone and Android by targeting and personalization using device ids and customer ids connection...." Peer review by User

"...CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale...." Testimonial by Elliot Goldwater, Director, BD & Partnerships, Sendgrid