Comparison Summary
Introducing Appian and Act-On
Appian, and Act-On belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
Act-On focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Appian: Low-Code - Enterprise Application Development - BPM ...
An automated Growth Marketing Platform
Age
1999
Financials
IPO
SERIES A
Business Need
Total Processes
(we found evidences for)
73
112
Total Goals
(we found evidences for)
18
21
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Scale best practices
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Acquire customers
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Manage risk
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Enhance customer relationships
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Improve ROI
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Improve visibility
-
Improve efficiency
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Launch new products
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve internal communications
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Improve digital and social presence
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Improve stakeholder relations
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Establish thought leadership
-
Build brand awareness
-
Improve consistency
-
Improve brand engagement
- See 15 more
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Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Grow market share
-
Scale best practices
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Improve brand engagement
-
Launch new products
-
Improve internal communications
-
Establish thought leadership
-
Improve visibility
-
Reduce bounce
-
Improve efficiency
-
Increase customer life time value
-
Improve consistency
-
Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
Top Channels
Channels Used
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e-mail
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website
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social media
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offline
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phone calls
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newsletter
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user generated content
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blogs
-
trade shows
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promotions
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LinkedIn
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on premises
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events
-
Facebook
-
point of sale
-
video
-
omnichannel
-
mobile
-
Facebook page
-
games
-
text SMS
-
channel partners
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support groups
-
Twitter
-
chat
-
out of home
-
brochure
-
mobile app
-
Instagram
-
Slack
- See 27 more
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e-mail
-
website
-
social media
-
offline
-
phone calls
-
newsletter
-
user generated content
-
blogs
-
trade shows
-
promotions
-
LinkedIn
-
on premises
-
events
-
Facebook
-
point of sale
-
video
-
omnichannel
-
mobile
-
Facebook page
-
games
-
text SMS
-
channel partners
-
support groups
-
Twitter
-
chat
-
out of home
-
brochure
-
mobile app
-
Instagram
-
Slack
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
