Comparison Summary
Introducing Appian and HubSpot
Appian, and HubSpot belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Appian: Low-Code - Enterprise Application Development - BPM ...
Marketing Automation Software for inbound marketing and sales
Age
1999
2006
Financials
IPO
IPO
Business Need
Total Processes
(we found evidences for)
73
161
Total Goals
(we found evidences for)
18
23
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Scale best practices
-
Acquire customers
-
Manage risk
-
Enhance customer relationships
-
Improve ROI
-
Improve visibility
-
Improve efficiency
-
Launch new products
-
Grow market share
-
Enter new markets internationally or locally
-
Increase sales & revenue
-
Improve internal communications
-
Improve digital and social presence
-
Improve stakeholder relations
-
Establish thought leadership
-
Build brand awareness
-
Improve consistency
-
Improve brand engagement
- See 15 more
-
Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Increase sales & revenue
-
Scale best practices
-
Grow market share
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve digital and social presence
-
Establish thought leadership
-
Launch new products
-
Improve brand engagement
-
Improve efficiency
-
Improve internal communications
-
Increase customer life time value
-
Improve visibility
-
Improve stakeholder relations
-
Shorten ramp up time
-
Improve consistency
-
Reduce bounce
-
Improve navigation
-
Increase average basket value
-
Manage risk
- See 20 more
Top Channels
Channels Used
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social media
-
e-mail
-
website
-
user generated content
-
blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
-
social media
-
e-mail
-
website
-
user generated content
-
blogs
-
phone calls
-
video
-
Facebook
-
promotions
-
chat
-
offline
-
LinkedIn
-
Twitter
-
Instagram
-
newsletter
-
mobile
-
point of sale
-
on premises
-
trade shows
-
text SMS
-
mobile app
-
review sites
-
mass media
-
display advertisement
-
games
-
Slack
-
Amazon
-
events
-
Pinterest
-
television
-
print media
-
causes and charity
-
Facebook page
-
magazine
-
out of home
-
channel partners
-
Snapchat
-
Netflix
-
brochure
-
coupons
-
radio
-
mobile ads
-
support groups
-
movies
-
billboards
-
omnichannel
-
Whatsapp
-
Skype
-
newspaper
-
eBay
-
G2crowd
-
Facebook at work
-
Glassdoor
-
Yelp
-
Doubleclick
- See 52 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
