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Appian vs Klaviyo: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Appian vs. Klaviyo is based on a specific set of business needs and context. The comparison uses 10920 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Appian and Klaviyo

Appian, and Klaviyo belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.

Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Appian

Focus area

Appian is better than Klaviyo for

Software Failure Risk

  • low

logo Klaviyo

Focus area

Klaviyo is better than Appian for

Software Failure Risk

  • low

About

Appian: Low-Code - Enterprise Application Development - BPM ...

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Age

1999

2012

Financials

IPO

SERIES D

Business Need

Total Processes
(we found evidences for)

73

98

Total Goals
(we found evidences for)

18

18

Top Processes

Evidences indicate better relative satisfaction



sales document management

contract management

proposal & quote management


engagement management

engaging and following up

engaging with scheduling & cadence



customer case management


training & onboarding


social media management

social media analytics


helpdesk management


customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications


products & pricelist management



compliance & governance


competitive intelligence


generation of new leads



contact list management


loyalty management

customise loyalty program



relationship management


business development


lifetime value management


content management


trade show marketing



follower management


revenue cycle management




campaign management


sales review & feedback



courses & assessment

create learning path



lead qualification

lead qualification: technographic


rating and review management








knowledge management


segmentation and targeting



personalized marketing





social media marketing



promotion management


database marketing


conversion management



Top Goals

Goals Achieved

  • Scale best practices

  • Acquire customers

  • Manage risk

  • Enhance customer relationships

  • Improve ROI

  • Improve visibility

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve internal communications

  • Improve digital and social presence

  • Improve stakeholder relations

  • Establish thought leadership

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • See 15 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more
  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting