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Appian vs omnisend: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Appian vs. omnisend is based on a specific set of business needs and context. The comparison uses 10565 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Appian and omnisend

Appian, and omnisend belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.

omnisend focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Appian

Focus area

Appian is better than omnisend for

Software Failure Risk

  • low

logo omnisend

Focus area

omnisend is better than Appian for

Software Failure Risk

  • low

About

Appian: Low-Code - Enterprise Application Development - BPM ...

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Age

1999

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

73

91

Total Goals
(we found evidences for)

18

18

Top Processes

Evidences indicate better relative satisfaction



sales document management

contract management

proposal & quote management


engagement management

engaging and following up



customer case management


training & onboarding


social media management

social media analytics

engaging on social media


helpdesk management


customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications


products & pricelist management



compliance & governance


competitive intelligence


generation of new leads



contact list management

creating contact list


loyalty management

customise loyalty program



relationship management


business development


lifetime value management


content management


trade show marketing



follower management


revenue cycle management




campaign management


sales review & feedback



courses & assessment

create learning path



rating and review management





performance management



knowledge management


promotion management



segmentation and targeting



discount management



personalized marketing



social media marketing




account management


calendar management




sales incentive management


Top Goals

Goals Achieved

  • Scale best practices

  • Acquire customers

  • Manage risk

  • Enhance customer relationships

  • Improve ROI

  • Improve visibility

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve internal communications

  • Improve digital and social presence

  • Improve stakeholder relations

  • Establish thought leadership

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • See 15 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • promotions

  • website

  • Facebook

  • newsletter

  • omnichannel

  • offline

  • point of sale

  • coupons

  • user generated content

  • blogs

  • phone calls

  • chat

  • Whatsapp

  • games

  • Instagram

  • video

  • review sites

  • trade shows

  • Amazon

  • Facebook page

  • mobile

  • mobile app

  • on premises

  • G2crowd

  • See 24 more
  • e-mail

  • social media

  • text SMS

  • promotions

  • website

  • Facebook

  • newsletter

  • omnichannel

  • offline

  • point of sale

  • coupons

  • user generated content

  • blogs

  • phone calls

  • chat

  • Whatsapp

  • games

  • Instagram

  • video

  • review sites

  • trade shows

  • Amazon

  • Facebook page

  • mobile

  • mobile app

  • on premises

  • G2crowd

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting