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Appian vs Oracle Eloqua: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Appian vs. Oracle Eloqua is based on a specific set of business needs and context. The comparison uses 12070 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Appian and Oracle Eloqua

Appian, and Oracle Eloqua belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.

Oracle Eloqua focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Appian

Focus area

Appian is better than Oracle Eloqua for

Software Failure Risk

  • low

logo Oracle Eloqua

Focus area

Oracle Eloqua is better than Appian for

Software Failure Risk

  • medium

About

Appian: Low-Code - Enterprise Application Development - BPM ...

Oracle | Integrated Cloud Applications and Platform Services

Age

1999

1977

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

73

113

Total Goals
(we found evidences for)

18

18

Top Processes

Evidences indicate better relative satisfaction



sales document management

contract management

proposal & quote management


engagement management

engaging and following up

engaging with scheduling & cadence



customer case management


training & onboarding


social media management

social media analytics

engaging on social media


helpdesk management


customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications


products & pricelist management



compliance & governance


competitive intelligence


generation of new leads



contact list management

creating contact list


loyalty management

customise loyalty program

create engagement based loyalty



relationship management


business development


lifetime value management


content management


trade show marketing



follower management


revenue cycle management




campaign management


sales review & feedback



courses & assessment

create learning path




lead qualification

lead qualification: technographic








community building


performance management



knowledge management



account management



segmentation and targeting



personalized marketing


international marketing


database marketing



conversion management



influencer marketing


social media marketing


community marketing


subscription management



opportunity management


outbound marketing






channel management


distribution management


touchpoint management


Top Goals

Goals Achieved

  • Scale best practices

  • Acquire customers

  • Manage risk

  • Enhance customer relationships

  • Improve ROI

  • Improve visibility

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve internal communications

  • Improve digital and social presence

  • Improve stakeholder relations

  • Establish thought leadership

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • See 15 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more
  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting