Comparison Summary
Introducing Appian and Ortto
Appian, and Ortto belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
Ortto focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Workflow Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Appian: Low-Code - Enterprise Application Development - BPM ...
Marketing automation software to personalize the customer journey
Age
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
73
86
Total Goals
(we found evidences for)
18
15
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Scale best practices
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Acquire customers
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Manage risk
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Enhance customer relationships
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Improve ROI
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Improve visibility
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Improve efficiency
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Launch new products
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve internal communications
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Improve digital and social presence
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Improve stakeholder relations
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Establish thought leadership
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Build brand awareness
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Improve consistency
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Improve brand engagement
- See 15 more
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Acquire customers
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase sales & revenue
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Scale best practices
-
Improve ROI
-
Increase customer life time value
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Launch new products
-
Build brand awareness
-
Grow market share
-
Improve internal communications
-
Improve consistency
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Reduce bounce
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Improve efficiency
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Improve digital and social presence
- See 12 more
Top Channels
Channels Used
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e-mail
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website
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chat
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text SMS
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social media
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user generated content
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blogs
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Slack
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mobile
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newsletter
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Facebook
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phone calls
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mobile app
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omnichannel
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promotions
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offline
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trade shows
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point of sale
-
video
- See 16 more
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e-mail
-
website
-
chat
-
text SMS
-
social media
-
user generated content
-
blogs
-
Slack
-
mobile
-
newsletter
-
Facebook
-
phone calls
-
mobile app
-
omnichannel
-
promotions
-
offline
-
trade shows
-
point of sale
-
video
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
