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Appian vs ServiceNow: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Appian vs. ServiceNow is based on a specific set of business needs and context. The comparison uses 12383 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Appian and ServiceNow

Appian belong to a category of solutions that help Marketing Automation, whereas ServiceNow belong to a category of solutions that help Help Desk. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.

ServiceNow focuses on Workflow Management, Helpdesk Management with Phone Calls, Engagement Management with E-Mail, Knowledge Management with User Generated Content, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Appian

Focus area

Software Failure Risk

  • low

logo ServiceNow

Focus area

ServiceNow is better than Appian for

Software Failure Risk

  • low

About

Appian: Low-Code - Enterprise Application Development - BPM ...

ServiceNow - Digital Workflows for Enterprise - Make work ...

Age

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

73

91

Total Goals
(we found evidences for)

18

17

Top Processes

Evidences indicate better relative satisfaction



sales document management

proposal & quote management


engagement management

engaging and following up



customer case management


training & onboarding


social media management

social media analytics



customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications


products & pricelist management



compliance & governance


competitive intelligence


generation of new leads



contact list management

creating contact list


loyalty management

customise loyalty program



relationship management


business development


lifetime value management


content management


trade show marketing



follower management


revenue cycle management




campaign management


sales review & feedback



courses & assessment

create learning path




sales call management


lead qualification

lead qualification: technographic






community building


performance management



knowledge management




international marketing



pipeline management


discount management


promotion management


Top Goals

Goals Achieved

  • Scale best practices

  • Acquire customers

  • Manage risk

  • Enhance customer relationships

  • Improve ROI

  • Improve visibility

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve internal communications

  • Improve digital and social presence

  • Improve stakeholder relations

  • Establish thought leadership

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • See 15 more
  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Manage risk

  • Improve internal communications

  • Improve ROI

  • Improve efficiency

  • Grow market share

  • Improve visibility

  • Launch new products

  • Improve stakeholder relations

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve consistency

  • Increase customer life time value

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • offline

  • user generated content

  • blogs

  • point of sale

  • chat

  • mobile

  • on premises

  • social media

  • website

  • mobile app

  • Slack

  • promotions

  • Facebook

  • games

  • support groups

  • trade shows

  • mass media

  • video

  • television

  • review sites

  • Amazon

  • events

  • LinkedIn

  • radio

  • Twitter

  • omnichannel

  • See 25 more
  • phone calls

  • e-mail

  • offline

  • user generated content

  • blogs

  • point of sale

  • chat

  • mobile

  • on premises

  • social media

  • website

  • mobile app

  • Slack

  • promotions

  • Facebook

  • games

  • support groups

  • trade shows

  • mass media

  • video

  • television

  • review sites

  • Amazon

  • events

  • LinkedIn

  • radio

  • Twitter

  • omnichannel

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting