Comparison Summary
Introducing Appian and WebEngage
Appian, and WebEngage belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Appian covers Workflow Management, Sales Document Management, Engagement Management, Collaboration, etc.
WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Appian: Low-Code - Enterprise Application Development - BPM ...
Marketing Automation tool to craft contextual and personalized campaigns
Age
1999
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
73
111
Total Goals
(we found evidences for)
18
19
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Scale best practices
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Acquire customers
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Manage risk
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Enhance customer relationships
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Improve ROI
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Improve visibility
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Improve efficiency
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Launch new products
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Grow market share
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Enter new markets internationally or locally
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Increase sales & revenue
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Improve internal communications
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Improve digital and social presence
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Improve stakeholder relations
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Establish thought leadership
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Build brand awareness
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Improve consistency
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Improve brand engagement
- See 15 more
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Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
-
Increase customer life time value
-
Improve ROI
-
Build brand awareness
-
Improve brand engagement
-
Improve consistency
-
Establish thought leadership
-
Grow market share
-
Launch new products
-
Scale best practices
-
Improve digital and social presence
-
Enter new markets internationally or locally
-
Improve internal communications
-
Improve stakeholder relations
-
Improve visibility
-
Reduce bounce
-
Improve efficiency
- See 16 more
Top Channels
Channels Used
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e-mail
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website
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text SMS
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promotions
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mobile
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social media
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user generated content
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blogs
-
chat
-
Whatsapp
-
games
-
phone calls
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offline
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omnichannel
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Facebook
-
coupons
-
point of sale
-
video
-
mobile app
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out of home
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brochure
-
mass media
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television
-
events
-
trade shows
-
channel partners
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on premises
-
display advertisement
-
review sites
-
Amazon
-
Netflix
-
print media
-
magazine
- See 30 more
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e-mail
-
website
-
text SMS
-
promotions
-
mobile
-
social media
-
user generated content
-
blogs
-
chat
-
Whatsapp
-
games
-
phone calls
-
offline
-
omnichannel
-
Facebook
-
coupons
-
point of sale
-
video
-
mobile app
-
out of home
-
brochure
-
mass media
-
television
-
events
-
trade shows
-
channel partners
-
on premises
-
display advertisement
-
review sites
-
Amazon
-
Netflix
-
print media
-
magazine
- See 30 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
