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AppLovin vs Google Ad Manager: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppLovin vs. Google Ad Manager is based on a specific set of business needs and context. The comparison uses 3032 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppLovin and Google Ad Manager

AppLovin, and Google Ad Manager belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppLovin covers Communication Management with Games, Advertisement with Mobile, Business Development with Games, Training & Onboarding with Games, etc.

Google Ad Manager focuses on Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppLovin

Focus area

Software Failure Risk

  • medium

logo Google Ad Manager

Focus area

Software Failure Risk

  • medium

About

AppLovin: The Suite of Solutions for Your Mobile Games

Integrated Advertising Management Platform - Google Ad Manager

Financials

SERIES A

Business Need

Total Processes
(we found evidences for)

35

75

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



business development


training & onboarding


engagement management

engaging and following up



helpdesk management


community building


content management



sales document management

proposal & quote management



campaign management


workflow management


generation of new leads




revenue cycle management


products & pricelist management


social media analytics


social media management

social media analytics



sales call management




segmentation and targeting



follower management


competitive intelligence


account management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Improve internal communications

  • Improve efficiency

  • Enhance customer relationships

  • Improve ROI

  • Establish thought leadership

  • See 9 more
  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more
  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting