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AppLovin vs Index Exchange: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppLovin vs. Index Exchange is based on a specific set of business needs and context. The comparison uses 861 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppLovin and Index Exchange

AppLovin, and Index Exchange belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppLovin covers Communication Management with Games, Advertisement with Mobile, Business Development with Games, Training & Onboarding with Games, etc.

Index Exchange focuses on Advertisement, Communication Management, Media Buying, Collaboration with Offline, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppLovin

Focus area

AppLovin is better than Index Exchange for

Software Failure Risk

  • medium

logo Index Exchange

Focus area

Software Failure Risk

  • medium

About

AppLovin: The Suite of Solutions for Your Mobile Games

Index Exchange | Democratizing Digital Advertising

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

35

34

Total Goals
(we found evidences for)

12

8

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



business development


training & onboarding


engagement management

engaging and following up



helpdesk management


community building


lead qualification

lead qualification: technographic


international marketing



generation of new leads


loyalty management


competitive intelligence


sales incentive management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Improve internal communications

  • Improve efficiency

  • Enhance customer relationships

  • Improve ROI

  • Establish thought leadership

  • See 9 more
  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • See 5 more

Top Channels

Channels Used

  • offline

  • video

  • trade shows

  • website

  • display advertisement

  • phone calls

  • mobile

  • social media

  • mass media

  • user generated content

  • Facebook

  • blogs

  • radio

  • television

  • LinkedIn

  • events

  • print media

  • on premises

  • games

  • promotions

  • See 17 more
  • offline

  • video

  • trade shows

  • website

  • display advertisement

  • phone calls

  • mobile

  • social media

  • mass media

  • user generated content

  • Facebook

  • blogs

  • radio

  • television

  • LinkedIn

  • events

  • print media

  • on premises

  • games

  • promotions

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

medium

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high

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Migration Risk

medium

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medium

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Business Setting