Comparison Summary
Introducing AppLovin and OpenX
AppLovin, and OpenX belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
AppLovin covers Communication Management with Games, Advertisement with Mobile, Business Development with Games, Training & Onboarding with Games, etc.
OpenX focuses on Advertisement, Communication Management, Lead Qualification, Collaboration, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
AppLovin: The Suite of Solutions for Your Mobile Games
OpenX: Programmatic Advertising | Ad Exchange Network
Financials
Business Need
Total Processes
(we found evidences for)
35
46
Total Goals
(we found evidences for)
12
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Scale best practices
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Grow market share
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Increase customer life time value
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Enter new markets internationally or locally
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Acquire customers
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Launch new products
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Improve internal communications
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Improve efficiency
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Enhance customer relationships
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Improve ROI
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Establish thought leadership
- See 9 more
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Improve ROI
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Enter new markets internationally or locally
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Increase sales & revenue
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Grow market share
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Launch new products
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Improve internal communications
-
Enhance customer relationships
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Acquire customers
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Improve digital and social presence
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Build brand awareness
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Improve stakeholder relations
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Improve brand engagement
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Establish thought leadership
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Improve efficiency
- See 11 more
Top Channels
Channels Used
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mobile
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mobile app
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video
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website
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social media
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display advertisement
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Instagram
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Facebook
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Doubleclick
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games
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phone calls
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print media
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newsletter
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mass media
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television
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e-mail
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promotions
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newspaper
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magazine
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mobile ads
-
review sites
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eBay
-
offline
-
channel partners
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on premises
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movies
-
point of sale
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text SMS
- See 25 more
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mobile
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mobile app
-
video
-
website
-
social media
-
display advertisement
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Instagram
-
Facebook
-
Doubleclick
-
games
-
phone calls
-
print media
-
newsletter
-
mass media
-
television
-
e-mail
-
promotions
-
newspaper
-
magazine
-
mobile ads
-
review sites
-
eBay
-
offline
-
channel partners
-
on premises
-
movies
-
point of sale
-
text SMS
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
