Overview: AppsFlyer and Adobe Marketo Measure (formerly Bizible) as Marketing Attribution Category solutions.
AppsFlyer and Adobe Marketo Measure target marketing attribution with distinct strengths. AppsFlyer excels in analytics and custom reports, catering to diverse industries like IT and financial services. It supports mid-market and enterprise segments with robust 24/7 support. Adobe Marketo Measure specializes in ROI-driven strategies with strong integration abilities. It primarily serves computer software and advertising sectors, offering training and onboarding for smoother adoption. Both products align with unique business needs and support growth in different ways.
AppsFlyer: Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Adobe Marketo Measure (formerly Bizible): Adobe Marketo Measure, formerly Bizible, offers B2B marketing attribution and revenue planning by unifying behavioral and ad data with sales outcomes. It provides insights for optimizing marketing efforts and maximizing revenue growth.
AppsFlyer and Adobe Marketo Measure (formerly Bizible): Best Use cases based on the customer satisfaction data
Key Capabilities Supported
AppsFlyer facilitates engagement management and advertisement, supporting campaign and social media management to fit dynamic marketing needs. read more →
Adobe Marketo Measure focuses on channel marketing and account management, emphasizing new lead generation and campaign management. read more →
Business Goals
AppsFlyer aids in improving ROI and increasing customer lifetime value by enhancing relationships and acquiring customers. read more →
Adobe Marketo Measure supports improving ROI and aims to increase sales and revenue, focusing also on brand awareness. read more →
Core Features
AppsFlyer's standout features include robust analytics, custom reports, and data export, providing flexibility with integrations and security. read more →
Adobe Marketo Measure highlights its training and onboarding feature, which complements its analytics and AI-powered solutions. read more →
Vendor Support
AppsFlyer offers 24/7 support along with email and chat support options, ensuring continuous customer assistance. read more →
Adobe Marketo Measure provides training, email, phone, and chat support, paired with 24/7 assistance. read more →
Segments and Industries
AppsFlyer is favored by mid-market, enterprise, and financial services, showing strong usage in IT and banking. read more →
Adobe Marketo Measure predominantly attracts enterprise and computer software customers, engaging well with marketing and IT sectors. read more →
Operational Alignment
AppsFlyer integrates well into mobile and social media operations, aligning with mid to large enterprises' workflows. read more →
Adobe Marketo Measure aligns with offline and digital channels, seamlessly fitting into enterprise and campaign-heavy environments. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Most deployed common Use Cases for AppsFlyer and Adobe Marketo Measure (formerly Bizible)
Why is AppsFlyer and Adobe Marketo Measure (formerly Bizible) the best choice for Engagement Management?
How does AppsFlyer and Adobe Marketo Measure (formerly Bizible) address your Channel Marketing Challenges?
How can AppsFlyer and Adobe Marketo Measure (formerly Bizible) enhance your Advertisement process?
How can AppsFlyer and Adobe Marketo Measure (formerly Bizible) enhance your Campaign Management process?
AppsFlyer in Action: Unique Use Cases
Adobe Marketo Measure (formerly Bizible) in Action: Unique Use Cases
What solutions does Adobe Marketo Measure (formerly Bizible) provide for Account Management?
Alternatives
Integrations
Few AppsFlyer Integrations
Few Adobe Marketo Measure (formerly Bizible) Integrations
News
Latest AppsFlyer News
Introducing new horizons in app marketing: beyond app campaigns
The challenge: expanding beyond app-only campaigns The digital ecosystem is vast, with users interacting across a multitude of channels and devices; however, app marketers may often find themselves constrained by the limitations of app-only campaigns, particularly when the web is significantly larger (200+ million active websites, vs. 9 million apps). The dual-click process—from mobile web […]
The post Introducing new horizons in app marketing: beyond app campaigns appeared first on AppsFlyer.
Latest Adobe Marketo Measure (formerly Bizible) News
Adobe Express and Box Partner to Bring Industry-Leading Creativity and AI Tools to Businesses - Adobe
Adobe Express and Box are working together to provide creative and AI tools for businesses.
Why is AppsFlyer the best choice for Social Media Management?