AppsFlyer and Adobe Marketo Measure (formerly Bizible), An In-Depth Comparison 2024

Name: Adobe Marketo Measure (formerly Bizible)
Rating: 4.7 (1617 reviews)

Comparison Summary

AppsFlyer: Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.

Adobe Marketo Measure (formerly Bizible): Adobe Marketo Measure, formerly Bizible, offers B2B marketing attribution and revenue planning by unifying behavioral and ad data with sales outcomes. It provides insights for optimizing marketing efforts and maximizing revenue growth.

AppsFlyer

Focus area

AppsFlyer is better than Adobe Marketo Measure (formerly Bizible) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Adobe Marketo Measure (formerly Bizible)

Focus area

Adobe Marketo Measure (formerly Bizible) is better than AppsFlyer for

account management

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

AppsFlyer and Adobe Marketo Measure (formerly Bizible): Customer Satisfaction Data

Most deployed common Use Cases for AppsFlyer and Adobe Marketo Measure (formerly Bizible)

What benefits does AppsFlyer and Adobe Marketo Measure (formerly Bizible) offer for Engagement Management?

AppsFlyer and Adobe Marketo Measure formerly Bizible both assist in understanding customer engagement. AppsFlyer focuses on mobile app engagement, analyzing data on downloads, user interaction, and attribution to optimize marketing campaigns. Adobe Marketo Measure formerly Bizible, on the other hand, tracks engagement across marketing and sales funnels, providing insights for personalized sales follow-up and optimized marketing decisions. AppsFlyer provides real-time data on mobile app engagement while Adobe Marketo Measure formerly Bizible provides insights across the entire customer journey, both tools have limitations with AppsFlyer lacking on-site engagement tracking and Adobe Marketo Measure formerly Bizible not providing real-time mobile app engagement data.

"...If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute...." Peer review by Srikanth Bangalore, Principal Software Engineer, Yahoo! Inc.

"...Simple - since we've been a Bizible customer the last several years, once we upgraded to the Touchpoints platform, we had all our historical data imported as touchpoints, allowing us to immediately perform analysis on where marketing engagements were coming from...." Peer review by Charles W., Computer Software

What solutions does AppsFlyer and Adobe Marketo Measure (formerly Bizible) provide for Channel Marketing?

Appsflyer and Adobe Marketo Measure Formerly Bizible both help track marketing channel performance. Appsflyer focuses on mobile app marketing and provides a comprehensive overview of various marketing channels, installations, and events. Adobe Marketo Measure Formerly Bizible, however, provides in-depth attribution across multiple channels, helping businesses understand how campaigns influence sales and revenue. While Appsflyer is well-suited for mobile marketing, Adobe Marketo Measure Formerly Bizible excels in multi-touch attribution for businesses with complex marketing strategies. A limitation is that both tools require careful channel planning and setup for accurate results.

"...It is currently being used by the marketing team, to help track the attribution of several performance marketing channels...." Peer review by Nicolas M, Technical Director, Marketing and Advertising

"...Very clear as to what marketing channels are performing well or underperforming...." Peer review by Gabrielle T, Marketing Manager, Demand Generation, Internet

What makes AppsFlyer and Adobe Marketo Measure (formerly Bizible) ideal for Advertisement?

Appsflyer and Adobe Marketo Measure Formerly Bizible both focus on advertising and tracking its effectiveness. Appsflyer aggregates data from advertising sources into a dashboard, allowing businesses to optimize their advertising spend and improve return on investment (ROI). Adobe Marketo Measure Formerly Bizible helps businesses understand the effectiveness of different advertising channels and content, allowing them to allocate resources strategically. Appsflyer's strength lies in mobile advertising, while Adobe Marketo Measure Formerly Bizible is more versatile, integrating with a wider range of advertising vendors. A limitation of both is the need for a thorough understanding of URL tagging to ensure accurate tracking.

"...We have problem with in app ads and tracking the users from our in house ads...." Peer review by Ondrej T, UA Manager

"...Bizible was founded in 2011 by former Microsoft / Bing advertising veterans Aaron Bird and Peter Thompson...." Peer review

What Are the key features of AppsFlyer and Adobe Marketo Measure (formerly Bizible) for Campaign Management?

AppsFlyer and Adobe Marketo Measure Formerly Bizible both help companies manage and measure marketing campaigns. AppsFlyer focuses on mobile applications, providing tools to track app installs, user engagement, and campaign ROI. Adobe Marketo Measure Formerly Bizible specializes in marketing program attribution, allowing companies to track the effectiveness of their marketing efforts across multiple channels. Both tools are designed to provide actionable insights and optimize marketing strategies. However, AppsFlyer is limited to mobile applications, while Adobe Marketo Measure Formerly Bizible has a broader application across various marketing channels.

"...AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking...." Peer review

"...Bizible is currently only used by the digital team, whereas the rest of the team uses standard SFDC campaign reporting and attribution via an SFDC app called Magic Robot...." Peer review by Alex Schutte, Principal Digital Marketing Strategist, Paycor

AppsFlyer in Action: Unique Use Cases

What solutions does AppsFlyer provide for Social Media Management?

Adobe Marketo Measure (formerly Bizible) in Action: Unique Use Cases

What Are the key features of Adobe Marketo Measure (formerly Bizible) for Account Management?

AppsFlyer

4.5

AI Powered

Adobe Marketo Measure (formerly Bizible)

4.7

AI Powered

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

To Prove and improve your marketing impact

Age

2011

1982

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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AppsFlyer and Adobe Marketo Measure (formerly Bizible), An In-Depth Comparison 2024

Comparison Summary

AppsFlyer

Focus area

AppsFlyer is better than Adobe Marketo Measure (formerly Bizible) for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Adobe Marketo Measure (formerly Bizible)

Focus area

Adobe Marketo Measure (formerly Bizible) is better than AppsFlyer for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

AppsFlyer and Adobe Marketo Measure (formerly Bizible): Customer Satisfaction Data

Most deployed common Use Cases for AppsFlyer and Adobe Marketo Measure (formerly Bizible)

What benefits does AppsFlyer and Adobe Marketo Measure (formerly Bizible) offer for Engagement Management?

What solutions does AppsFlyer and Adobe Marketo Measure (formerly Bizible) provide for Channel Marketing?

What makes AppsFlyer and Adobe Marketo Measure (formerly Bizible) ideal for Advertisement?

What Are the key features of AppsFlyer and Adobe Marketo Measure (formerly Bizible) for Campaign Management?

AppsFlyer in Action: Unique Use Cases

What solutions does AppsFlyer provide for Social Media Management?

Adobe Marketo Measure (formerly Bizible) in Action: Unique Use Cases

What Are the key features of Adobe Marketo Measure (formerly Bizible) for Account Management?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for AppsFlyer

Get a personalised risk report for Adobe Marketo Measure (formerly Bizible)

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.