Comparison Summary
This comparison report of AppsFlyer vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 142297 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing AppsFlyer and Google Analytics
AppsFlyer, Adjust, Kochava, etc., belong to a category of solutions that help Marketing Attribution, whereas Google Analytics, Adobe Analytics, MonsterInsights, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
AppsFlyer covers Engagement Management, Advertisement with Mobile, Campaign Management with Mobile, Social Media Management with Social Media, etc.
Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.
"In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. " - Richard Fenning
"Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution. " - Kai Tsang
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS
Web analytics service that provides statistics and basic analytical tools
Age
2011
Financials
SERIES D
SERIES A
Business Need
Total Processes
(we found evidences for)
70
145
Total Goals
(we found evidences for)
14
23
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
-
Increase customer life time value
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Enhance customer relationships
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Acquire customers
-
Increase sales & revenue
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Grow market share
-
Improve efficiency
-
Enter new markets internationally or locally
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Improve brand engagement
-
Improve digital and social presence
-
Improve stakeholder relations
-
Launch new products
-
Build brand awareness
-
Scale best practices
- See 11 more
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Acquire customers
-
Improve ROI
-
Enhance customer relationships
-
Increase sales & revenue
-
Improve digital and social presence
-
Improve efficiency
-
Grow market share
-
Build brand awareness
-
Scale best practices
-
Enter new markets internationally or locally
-
Increase customer life time value
-
Reduce bounce
-
Improve brand engagement
-
Launch new products
-
Improve internal communications
-
Establish thought leadership
-
Improve stakeholder relations
-
Manage risk
-
Improve visibility
-
Improve navigation
-
Shorten ramp up time
-
Increase average basket value
-
Improve consistency
- See 20 more
Top Channels
Channels Used
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website
-
social media
-
phone calls
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e-mail
-
Facebook
-
user generated content
-
blogs
-
offline
-
video
-
mobile
-
promotions
-
on premises
-
point of sale
-
display advertisement
-
mobile app
-
Twitter
-
Instagram
-
LinkedIn
-
games
-
newsletter
-
chat
-
Doubleclick
-
trade shows
-
causes and charity
-
Facebook page
-
Pinterest
-
text SMS
-
review sites
-
mass media
-
print media
-
magazine
-
Amazon
-
television
-
Slack
-
coupons
-
events
-
out of home
-
brochure
-
movies
-
Whatsapp
-
Snapchat
-
omnichannel
-
Skype
-
radio
-
mobile ads
-
newspaper
-
billboards
-
channel partners
-
Yelp
-
Tripadvisor
-
Glassdoor
-
support groups
-
eBay
- See 50 more
-
website
-
social media
-
phone calls
-
e-mail
-
Facebook
-
user generated content
-
blogs
-
offline
-
video
-
mobile
-
promotions
-
on premises
-
point of sale
-
display advertisement
-
mobile app
-
Twitter
-
Instagram
-
LinkedIn
-
games
-
newsletter
-
chat
-
Doubleclick
-
trade shows
-
causes and charity
-
Facebook page
-
Pinterest
-
text SMS
-
review sites
-
mass media
-
print media
-
magazine
-
Amazon
-
television
-
Slack
-
coupons
-
events
-
out of home
-
brochure
-
movies
-
Whatsapp
-
Snapchat
-
omnichannel
-
Skype
-
radio
-
mobile ads
-
newspaper
-
billboards
-
channel partners
-
Yelp
-
Tripadvisor
-
Glassdoor
-
support groups
-
eBay
- See 50 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
