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AppsFlyer vs Google Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of AppsFlyer vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 142297 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppsFlyer and Google Analytics

AppsFlyer, Adjust, Kochava, etc., belong to a category of solutions that help Marketing Attribution, whereas Google Analytics, Adobe Analytics, MonsterInsights, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppsFlyer covers Engagement Management, Advertisement with Mobile, Campaign Management with Mobile, Social Media Management with Social Media, etc.

Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

"AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. " - Tamar Kassoff

"Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution. " - Kai Tsang

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AppsFlyer

Focus area

AppsFlyer is better than Google Analytics for

Software Failure Risk

  • low

logo Google Analytics

Focus area

Google Analytics is better than AppsFlyer for

Software Failure Risk

  • medium

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

Web analytics service that provides statistics and basic analytical tools

Age

2011

Financials

SERIES D

SERIES A

Business Need

Total Processes
(we found evidences for)

70

145

Total Goals
(we found evidences for)

14

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up




social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media




communication management

sending & publishing communications

tracking & monitoring communications



training & onboarding



international marketing



competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management

customise loyalty program

identify target customers


lead qualification: technographic



referral management



workflow management





conversion management


community building


business development


touchpoint management



relationship marketing



sales document management



trade show marketing


customer feedback management

measuring net promoter score

measuring customer satisfaction


account management





relationship management



channel management


knowledge management






call transcription



sales call management

call transcription


rating and review management


create learning path


track learning progress


courses & assessment

create learning path

track learning progress






creating contact list



contact list management

creating contact list


performance management




personalized marketing


influencer marketing





promotion management


sales review & feedback


geographic segmentation




discount management



follower management




database marketing


advocacy management


community marketing



category management



revenue cycle management



Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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high

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting