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Ascent360 vs Google Ad Manager: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Ascent360 low Failure Risk for Google Ad Manager medium
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Comparison Summary

This comparison report of Ascent360 vs. Google Ad Manager is based on a specific set of business needs and context. The comparison uses 3242 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ascent360 and Google Ad Manager

Ascent360, Lytics CDP, Optimizely Data Platform, etc., belong to a category of solutions that help Customer Data Platform, whereas Google Ad Manager, Pubmatic Cloud, Media.net, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ascent360 covers Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.

Google Ad Manager focuses on Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.

"Ascent360 has made it possible for Smartwool to get a complete view of our customer, no matter what the touchpoint. " - Sarah Seifert

"We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. " - Christoff S

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ascent360

Focus area

Software Failure Risk

  • low

logo Google Ad Manager

Focus area

Google Ad Manager is better than Ascent360 for

Software Failure Risk

  • medium

About

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Integrated Advertising Management Platform - Google Ad Manager

Financials

SERIES A

Business Need

Total Processes
(we found evidences for)

43

75

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (20)

Read Reviews (30)

engaging and following up

Read Reviews (18)

Read Reviews (27)

campaign management

Read Reviews (20)

Read Reviews (57)

communication management

Read Reviews (18)

Read Reviews (274)

sending & publishing communications

Read Reviews (16)

Read Reviews (270)

advertisement

Read Reviews (13)

Read Reviews (631)

loyalty management

Read Reviews (13)

Read Reviews (0)

customise loyalty program

Read Reviews (6)

Read Reviews (0)

channel marketing

Read Reviews (11)

Read Reviews (1)

lifetime value management

Read Reviews (11)

Read Reviews (0)

community building

Read Reviews (6)

Read Reviews (1)

channel management

Read Reviews (3)

Read Reviews (0)

personalized marketing

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (2)

Read Reviews (4)

customer case management

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (2)

Read Reviews (1)

generation of new leads

Read Reviews (1)

Read Reviews (5)

sales document management

Read Reviews (1)

Read Reviews (5)

helpdesk management

Read Reviews (1)

Read Reviews (10)

training & onboarding

Read Reviews (1)

Read Reviews (3)

products & pricelist management

Read Reviews (0)

Read Reviews (17)

content management

Read Reviews (0)

Read Reviews (21)

content curation

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (11)

social media management

Read Reviews (0)

Read Reviews (14)

social media analytics

Read Reviews (0)

Read Reviews (11)

sales call management

Read Reviews (0)

Read Reviews (12)

workflow management

Read Reviews (0)

Read Reviews (4)

revenue cycle management

Read Reviews (0)

Read Reviews (3)

follower management

Read Reviews (0)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (2)

account management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • See 9 more

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting