Comparison Summary
Introducing Ascent360 and mParticle
Ascent360, mParticle, Lytics CDP, Optimizely Data Platform, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Ascent360 covers Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.
mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
"Ascent360 is an important partner for Mike’s Bikes. Their staff, software and strategic thinking help us better know and communicate with our customers. " - Eric Lucan
"We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple differe...nt teams. " - Judith Henrichsmann
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Customer data platform to simplify your customer data infrastructure
Financials
Business Need
Total Processes
(we found evidences for)
43
44
Total Goals
(we found evidences for)
12
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Build brand awareness
-
Scale best practices
-
Enter new markets internationally or locally
-
Grow market share
-
Improve ROI
-
Increase customer life time value
-
Improve digital and social presence
-
Improve stakeholder relations
-
Improve brand engagement
- See 9 more
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Acquire customers
-
Improve ROI
-
Improve brand engagement
-
Increase customer life time value
-
Improve efficiency
-
Launch new products
-
Grow market share
-
Build brand awareness
-
Improve internal communications
- See 8 more
Top Channels
Channels Used
-
mobile
-
social media
-
channel partners
-
Facebook
-
mobile app
-
games
-
promotions
-
website
-
e-mail
-
offline
-
point of sale
-
omnichannel
-
Twitter
-
coupons
-
Pinterest
-
chat
-
Snapchat
-
review sites
-
Amazon
-
mass media
-
television
-
on premises
- See 19 more
-
mobile
-
social media
-
channel partners
-
Facebook
-
mobile app
-
games
-
promotions
-
website
-
e-mail
-
offline
-
point of sale
-
omnichannel
-
Twitter
-
coupons
-
Pinterest
-
chat
-
Snapchat
-
review sites
-
Amazon
-
mass media
-
television
-
on premises
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
