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Ascent360 vs mParticle: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Ascent360 low Failure Risk for mParticle low
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Comparison Summary

This comparison report of Ascent360 vs. mParticle is based on a specific set of business needs and context. The comparison uses 1589 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ascent360 and mParticle

Ascent360, mParticle, Lytics CDP, Optimizely Data Platform, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ascent360 covers Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.

mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

"Ascent360 is an important partner for Mike’s Bikes. Their staff, software and strategic thinking help us better know and communicate with our customers. " - Eric Lucan

"It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. " - Fernando Machado

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ascent360

Focus area

Software Failure Risk

  • low

logo mParticle

Focus area

Software Failure Risk

  • low

About

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Customer data platform to simplify your customer data infrastructure

Financials

SERIES E

Business Need

Total Processes
(we found evidences for)

43

44

Total Goals
(we found evidences for)

12

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (20)

Read Reviews (70)

engaging and following up

Read Reviews (18)

Read Reviews (46)

campaign management

Read Reviews (20)

Read Reviews (12)

communication management

Read Reviews (18)

Read Reviews (2)

sending & publishing communications

Read Reviews (16)

Read Reviews (2)

advertisement

Read Reviews (13)

Read Reviews (35)

loyalty management

Read Reviews (13)

Read Reviews (5)

customise loyalty program

Read Reviews (6)

Read Reviews (0)

channel marketing

Read Reviews (11)

Read Reviews (12)

lifetime value management

Read Reviews (11)

Read Reviews (1)

community building

Read Reviews (6)

Read Reviews (1)

channel management

Read Reviews (3)

Read Reviews (0)

personalized marketing

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (2)

Read Reviews (5)

customer case management

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (4)

customer feedback management

Read Reviews (1)

Read Reviews (2)

lead qualification

Read Reviews (1)

Read Reviews (5)

international marketing

Read Reviews (1)

Read Reviews (3)

training & onboarding

Read Reviews (1)

Read Reviews (20)

touchpoint management

Read Reviews (1)

Read Reviews (2)

products & pricelist management

Read Reviews (0)

Read Reviews (5)

competitive intelligence

Read Reviews (0)

Read Reviews (10)

promotion management

Read Reviews (0)

Read Reviews (5)

workflow management

Read Reviews (0)

Read Reviews (4)

compliance & governance

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (2)

social media management

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • See 9 more

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting