Comparison Summary
Introducing Awario and Muck Rack
Awario, Brand24, Statusbrew, etc., belong to a category of solutions that help Social Media Marketing, whereas Muck Rack, Critical Mention, Meltwater, etc., belong to a category of solutions that help Public Relations. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Awario covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Market Research, etc.
Muck Rack focuses on Public Relations, Social Media Management with Social Media, Communication Management with Social Media, Collaboration, etc.
"Awario was integral to our social media success. Despite shopping around as we often do for clients before buying, we found again Awario to be the best way of understanding our reach. " - Seraph
"Muck Rack is the PR equivalent of Netflix to Blockbuster. It’s time to retire your Blockbuster card for a Netflix subscription. " - Ellen Murphy
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Awario: The Social Media & Web Monitoring Tool Your Brand Needs
Muck Rack for journalists and public relations
Age
2007
Financials
PRIVATE
Business Need
Total Processes
(we found evidences for)
68
55
Total Goals
(we found evidences for)
10
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve digital and social presence
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Build brand awareness
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Enhance customer relationships
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Improve brand engagement
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Improve ROI
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Launch new products
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Enter new markets internationally or locally
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Grow market share
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Establish thought leadership
- See 7 more
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Enhance customer relationships
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Acquire customers
-
Build brand awareness
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Improve ROI
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Improve internal communications
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Scale best practices
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Launch new products
-
Improve digital and social presence
-
Enter new markets internationally or locally
-
Establish thought leadership
- See 7 more
Top Channels
Channels Used
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social media
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user generated content
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blogs
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e-mail
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website
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offline
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magazine
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print media
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point of sale
-
games
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chat
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video
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promotions
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phone calls
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mass media
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Netflix
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Slack
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events
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trade shows
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coupons
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on premises
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mobile
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radio
-
causes and charity
-
review sites
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LinkedIn
-
Pinterest
-
Instagram
-
television
-
newsletter
-
Twitter
- See 28 more
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social media
-
user generated content
-
blogs
-
e-mail
-
website
-
offline
-
magazine
-
print media
-
point of sale
-
games
-
chat
-
video
-
promotions
-
phone calls
-
mass media
-
Netflix
-
Slack
-
events
-
trade shows
-
coupons
-
on premises
-
mobile
-
radio
-
causes and charity
-
review sites
-
LinkedIn
-
Pinterest
-
Instagram
-
television
-
newsletter
-
Twitter
- See 28 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
