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BenchmarkONE vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of BenchmarkONE vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 20590 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BenchmarkONE and ActiveCampaign

BenchmarkONE, GreenRope, Agile CRM, etc., belong to a category of solutions that help CRM, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BenchmarkONE covers Engagement Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, Training & Onboarding with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"With tags, our email campaigns are hyper-relevant to our recipients, and we’ve seen open rates increase from around 65% to hover around 87% with click-through reaching nearly 27%. " - Leilani Williams

"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. " - Monika Reti

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BenchmarkONE

Focus area

BenchmarkONE is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than BenchmarkONE for

Software Failure Risk

  • medium

About

Sales and marketing software for small businesses and marketing agencies

CXA Platform to engage with their customers

Age

2011

2003

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

90

133

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


contact list management

creating contact list


training & onboarding


campaign monitoring


generation of new leads




social media management

social media analytics

monitoring social media

scheduling post to social media

engaging on social media




searching for content

content publishing







competitive intelligence


sales document management

proposal & quote management

contract management


account management


relationship management


lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic





social media marketing




discount management


promotion management


business development


personalized marketing



follower management


database marketing



pipeline management


customer feedback management

measuring customer satisfaction


relationship marketing


lifetime value management



trade show marketing



segmentation and targeting


conversion management


revenue cycle management


rating and review management





membership management


loyalty management

identify target customers




sales call management

meeting management






knowledge management


create learning path


courses & assessment

create learning path


products & pricelist management



referral management



outbound marketing


community building


subscription management



calendar management




performance management




conference call management



channel management


sales commission management


international marketing


touchpoint management




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve brand engagement

  • Establish thought leadership

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting