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BigCommerce vs Optimizely Customized Commerce: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of BigCommerce vs. Optimizely Customized Commerce is based on a specific set of business needs and context. The comparison uses 13089 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BigCommerce and Optimizely Customized Commerce

BigCommerce, Optimizely Customized Commerce, WooCommerce, Shopify, etc., belong to a category of solutions that help E-Commerce Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BigCommerce covers Products & Pricelist Management, Helpdesk Management with Chat, Social Media Management with Promotions, Communication Management with User Generated Content, etc.

Optimizely Customized Commerce focuses on Engagement Management, Content Management, Products & Pricelist Management with Website, Digital Marketing with Mobile, etc.

"An out-of-the-box experience to launch as soon as possible was key for us. A fast, reliable platform capable of supporting both B2B and B2C commerce was what we were looking for and found in BigCommerce. " - Derrick Johnson

"We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimi...zely raising alerts when suspicious activity happens. The team can then work out if the traffic is legitimate and if it’s not, we can block the IP address. " - James Robinson

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BigCommerce

Focus area

BigCommerce is better than Optimizely Customized Commerce for

Software Failure Risk

  • medium

logo Optimizely Customized Commerce

Focus area

Software Failure Risk

  • medium

About

Ecommerce Solutions Through Open-Platform Flexibility | BigCommerce

The most complete commerce suite for growing companies?

Financials

SERIES F

SERIES D

Business Need

Total Processes
(we found evidences for)

117

53

Total Goals
(we found evidences for)

20

12

Top Processes

Evidences indicate better relative satisfaction


products & pricelist management


helpdesk management


social media management

social media analytics

scheduling post to social media

managing social media account

engaging on social media

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications



engagement management

engaging and following up


promotion management


content publishing



training & onboarding


sales document management

proposal & quote management

contract management



loyalty management

identify target customers

customise loyalty program



channel management


touchpoint management


campaign management

campaign analytics

campaign monitoring


discount management


rating and review management


community building


lifetime value management


workflow management


knowledge management




account management


generation of new leads


social media marketing


business development


referral management



payment management


conversion management




influencer marketing


contact list management


category management


customer feedback management

measuring customer satisfaction


trade show marketing


relationship management




segmentation and targeting


international marketing


revenue cycle management



lead qualification

lead qualification: technographic


sales review & feedback



competitive intelligence


compliance & governance


personalized marketing


subscription management


bundling of products



courses & assessment

create learning path





relationship marketing







billing and invoice management



distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • Improve internal communications

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve consistency

  • Manage risk

  • Improve visibility

  • Increase average basket value

  • See 17 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve stakeholder relations

  • Launch new products

  • Increase average basket value

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • website

  • promotions

  • channel partners

  • e-mail

  • mobile

  • phone calls

  • omnichannel

  • mobile app

  • social media

  • support groups

  • print media

  • magazine

  • user generated content

  • blogs

  • chat

  • video

  • newsletter

  • offline

  • point of sale

  • See 16 more
  • website

  • promotions

  • channel partners

  • e-mail

  • mobile

  • phone calls

  • omnichannel

  • mobile app

  • social media

  • support groups

  • print media

  • magazine

  • user generated content

  • blogs

  • chat

  • video

  • newsletter

  • offline

  • point of sale

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting