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Bloomreach vs Actito: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Bloomreach vs. Actito is based on a specific set of business needs and context. The comparison uses 4057 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Bloomreach and Actito

Bloomreach, Actito, Klaviyo, Ortto, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Bloomreach covers Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Helpdesk Management with E-Mail, etc.

Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

"Highly relevant, semantically aware search combines machine-learning with human customization. Automatically optimize search, merchandising, marketing, and SEO efforts to deliver a relevant experience driven by your unique business goals. We're less... focused on the day-to-day manual effort and tackling more bigger-picture problems, like how do we drive product discovery and expose users to new categories, new products, new services. " - Doug Gribbel

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Bloomreach

Focus area

Bloomreach is better than Actito for

Software Failure Risk

  • low

logo Actito

Focus area

Software Failure Risk

  • medium

About

Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences

Agile Marketing Automation Platform for customer engagement

Age

2009

Financials

SERIES F

SEED

Business Need

Total Processes
(we found evidences for)

81

36

Total Goals
(we found evidences for)

15

10

Top Processes

Evidences indicate better relative satisfaction


campaign monitoring


engagement management

engaging and following up


helpdesk management


communication management

sending & publishing communications

tracking & monitoring communications



social media management

social media analytics



contact list management


segmentation and targeting


identify target customers

customise loyalty program


lifetime value management


generation of new leads


training & onboarding



workflow management


content management


sales document management

contract management


customer feedback management

measuring net promoter score

measuring customer satisfaction



personalized marketing




products & pricelist management



social media marketing


touchpoint management



lead qualification

lead qualification: behavioural





discount management


channel management



promotion management


category management


trade show marketing




conversion management



subscription management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Increase average basket value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Grow market share

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more
  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting