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Blueconic vs Mapp Intelligence: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Blueconic medium Failure Risk for Mapp Intelligence low
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Comparison Summary

This comparison report of Blueconic vs. Mapp Intelligence is based on a specific set of business needs and context. The comparison uses 1070 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueconic and Mapp Intelligence

Blueconic, and Mapp Intelligence belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueconic covers Engagement Management, Digital Marketing, Advertisement, Cross Selling, etc.

Mapp Intelligence focuses on Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

"BlueConic has really helped us with segmenting users into different paths and ensuring that we're collecting how far along that path they've gotten. It sounds pretty basic, but it's very important. It's one of the main things that we have seen a hug...e benefit from. " - Sarah Desmarais

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueconic

Focus area

Software Failure Risk

  • medium

logo Mapp Intelligence

Focus area

Mapp Intelligence is better than Blueconic for

Software Failure Risk

  • low

About

Customer Data Platform to Liberate Your Data

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Age

2010

1998

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

27

35

Total Goals
(we found evidences for)

9

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (34)

Read Reviews (56)

engaging and following up

Read Reviews (23)

Read Reviews (37)

digital marketing

Read Reviews (23)

Read Reviews (8)

advertisement

Read Reviews (12)

Read Reviews (0)

upselling

Read Reviews (10)

Read Reviews (0)

cross selling

Read Reviews (10)

Read Reviews (0)

database marketing

Read Reviews (7)

Read Reviews (0)

lifetime value management

Read Reviews (5)

Read Reviews (12)

campaign management

Read Reviews (5)

Read Reviews (6)

segmentation and targeting

Read Reviews (4)

Read Reviews (3)

lead qualification

Read Reviews (3)

Read Reviews (7)

communication management

Read Reviews (2)

Read Reviews (0)

sending & publishing communications

Read Reviews (2)

Read Reviews (0)

competitive intelligence

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (6)

contact list management

Read Reviews (0)

Read Reviews (8)

proposal & quote management

Read Reviews (0)

Read Reviews (3)

sales document management

Read Reviews (0)

Read Reviews (3)

proposal & quote management

Read Reviews (0)

Read Reviews (3)

customer case management

Read Reviews (0)

Read Reviews (2)

business development

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Launch new products

  • Scale best practices

  • See 6 more

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

Top Channels

Channels Used

  • website

  • e-mail

  • text SMS

  • omnichannel

  • offline

  • point of sale

  • mass media

  • television

  • mobile

  • mobile app

  • social media

  • user generated content

  • blogs

  • See 10 more

  • website

  • e-mail

  • text SMS

  • omnichannel

  • offline

  • point of sale

  • mass media

  • television

  • mobile

  • mobile app

  • social media

  • user generated content

  • blogs

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting