Comparison Summary
This comparison report of Blueconic vs. Mapp Intelligence is based on a specific set of business needs and context. The comparison uses 1070 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Blueconic and Mapp Intelligence
Blueconic, and Mapp Intelligence belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueconic covers Engagement Management, Digital Marketing, Advertisement, Cross Selling, etc.
Mapp Intelligence focuses on Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.
"We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put th...is into practice. " - Mark Van Leest
"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Operating system that puts data into action for marketing and growth doers.
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Age
2010
1998
Financials
SERIES B
PRIVATE
Business Need
Total Processes
(we found evidences for)
27
35
Total Goals
(we found evidences for)
9
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Increase customer life time value
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Improve ROI
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Grow market share
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Improve brand engagement
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Launch new products
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Scale best practices
- See 6 more
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Enhance customer relationships
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Acquire customers
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Scale best practices
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Grow market share
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Increase customer life time value
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Launch new products
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Enter new markets internationally or locally
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Improve brand engagement
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Increase sales & revenue
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Increase average basket value
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Improve consistency
- See 8 more
Top Channels
Channels Used
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website
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e-mail
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text SMS
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omnichannel
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offline
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point of sale
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mass media
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television
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mobile
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mobile app
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social media
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user generated content
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blogs
- See 10 more
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website
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e-mail
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text SMS
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omnichannel
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offline
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point of sale
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mass media
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television
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mobile
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mobile app
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social media
-
user generated content
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blogs
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
