Comparison Summary
This comparison report of Blueconic vs. Optimizely Data Platform is based on a specific set of business needs and context. The comparison uses 1598 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Blueconic and Optimizely Data Platform
Blueconic, and Optimizely Data Platform belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueconic covers Engagement Management, Digital Marketing, Advertisement, Cross Selling, etc.
Optimizely Data Platform focuses on Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.
"We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. " - Michel Lenaerts
"Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future ev...ents such as the University’s Virtual Campus days, Virtual Fairs and year-round Careers Expos. " - Matthew Sayer
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Optimizely Data Platform
Focus area
Optimizely Data Platform is better than Blueconic for
Software Failure Risk
About
Operating system that puts data into action for marketing and growth doers.
CDP assisting growing brands with relevance across the entire customer journey
Age
2010
Financials
SERIES B
SERIES D
Business Need
Total Processes
(we found evidences for)
27
56
Total Goals
(we found evidences for)
9
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Increase customer life time value
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Improve ROI
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Grow market share
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Improve brand engagement
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Launch new products
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Scale best practices
- See 6 more
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Increase customer life time value
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Enter new markets internationally or locally
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Improve ROI
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Grow market share
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Scale best practices
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve stakeholder relations
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Improve efficiency
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Build brand awareness
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Improve consistency
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Improve internal communications
- See 13 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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promotions
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social media
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offline
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on premises
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mobile app
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Facebook
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mobile ads
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video
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user generated content
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coupons
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phone calls
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blogs
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omnichannel
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text SMS
-
newsletter
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point of sale
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Instagram
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Netflix
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movies
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chat
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events
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trade shows
- See 22 more
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e-mail
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mobile
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website
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promotions
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social media
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offline
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on premises
-
mobile app
-
Facebook
-
mobile ads
-
video
-
user generated content
-
coupons
-
phone calls
-
blogs
-
omnichannel
-
text SMS
-
newsletter
-
point of sale
-
Instagram
-
Netflix
-
movies
-
chat
-
events
-
trade shows
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
