Comparison Summary
This comparison report of Blueconic vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 938 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Blueconic and Zeta Marketing Platform
Blueconic, and Zeta Marketing Platform belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueconic covers Engagement Management, Digital Marketing, Advertisement, Cross Selling, etc.
Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.
"We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. " - Michel Lenaerts
"The test was so successful … It’s (now) an always-on campaign. " - Menno Damsté
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Operating system that puts data into action for marketing and growth doers.
Data-Driven Marketing Platform to power customer acquisition and retention.
Age
2010
Financials
SERIES B
SERIES F
Business Need
Total Processes
(we found evidences for)
27
43
Total Goals
(we found evidences for)
9
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Increase customer life time value
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Improve ROI
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Grow market share
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Improve brand engagement
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Launch new products
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Scale best practices
- See 6 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Improve brand engagement
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Build brand awareness
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Improve efficiency
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Improve stakeholder relations
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Grow market share
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Increase average basket value
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Improve visibility
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Enter new markets internationally or locally
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
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display advertisement
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newsletter
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phone calls
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offline
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on premises
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games
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promotions
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channel partners
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user generated content
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blogs
- See 14 more
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e-mail
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omnichannel
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website
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social media
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mass media
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television
-
mobile
-
display advertisement
-
newsletter
-
phone calls
-
offline
-
on premises
-
games
-
promotions
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channel partners
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
