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Blueshift vs Blueconic: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Blueshift low Failure Risk for Blueconic medium
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Comparison Summary

This comparison report of Blueshift vs. Blueconic is based on a specific set of business needs and context. The comparison uses 2790 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and Blueconic

Blueshift, Blueconic, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

Blueconic focuses on Engagement Management, Digital Marketing, Advertisement, Cross Selling, etc.

"We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that. AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that ...Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company. " - Chip Malt

"Because the AI Workbench is directly tied to our unified [profile] database, our marketing team can easily run models to test different theories without having to hard code anything or pass it off to a data scientist. " - Amanda Hamilton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than Blueconic for

Software Failure Risk

  • low

logo Blueconic

Focus area

Software Failure Risk

  • medium

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Customer Data Platform to Liberate Your Data

Age

2014

2010

Financials

SERIES B

SERIES B

Business Need

Total Processes
(we found evidences for)

67

27

Total Goals
(we found evidences for)

14

9

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (217)

Read Reviews (34)

engaging and following up

Read Reviews (138)

Read Reviews (23)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

campaign management

Read Reviews (55)

Read Reviews (5)

campaign analytics

Read Reviews (13)

Read Reviews (0)

advertisement

Read Reviews (43)

Read Reviews (12)

communication management

Read Reviews (36)

Read Reviews (2)

sending & publishing communications

Read Reviews (31)

Read Reviews (2)

tracking & monitoring communications

Read Reviews (4)

Read Reviews (0)

segmentation and targeting

Read Reviews (26)

Read Reviews (4)

channel marketing

Read Reviews (24)

Read Reviews (4)

loyalty management

Read Reviews (20)

Read Reviews (0)

identify target customers

Read Reviews (17)

Read Reviews (0)

workflow management

Read Reviews (20)

Read Reviews (0)

personalized marketing

Read Reviews (14)

Read Reviews (0)

training & onboarding

Read Reviews (14)

Read Reviews (0)

helpdesk management

Read Reviews (12)

Read Reviews (0)

customer feedback management

Read Reviews (10)

Read Reviews (1)

measuring net promoter score

Read Reviews (5)

Read Reviews (1)

competitive intelligence

Read Reviews (9)

Read Reviews (2)

content management

Read Reviews (8)

Read Reviews (0)

content publishing

Read Reviews (2)

Read Reviews (0)

content curation

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (8)

Read Reviews (1)

touchpoint management

Read Reviews (7)

Read Reviews (0)

lead qualification

Read Reviews (7)

Read Reviews (3)

lead qualification: technographic

Read Reviews (6)

Read Reviews (0)

lifetime value management

Read Reviews (7)

Read Reviews (5)

generation of new leads

Read Reviews (6)

Read Reviews (1)

social media management

Read Reviews (4)

Read Reviews (0)

social media analytics

Read Reviews (2)

Read Reviews (0)

managing social media account

Read Reviews (2)

Read Reviews (0)

courses & assessment

Read Reviews (2)

Read Reviews (0)

track learning progress

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (2)

Read Reviews (0)

contract management

Read Reviews (2)

Read Reviews (0)

community building

Read Reviews (2)

Read Reviews (0)

customer case management

Read Reviews (2)

Read Reviews (0)

social media marketing

Read Reviews (2)

Read Reviews (0)

database marketing

Read Reviews (0)

Read Reviews (7)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Launch new products

  • Scale best practices

  • See 6 more

Top Channels

Channels Used

  • website

  • promotions

  • mobile

  • display advertisement

  • e-mail

  • social media

  • Facebook

  • mobile app

  • offline

  • on premises

  • See 7 more

  • website

  • promotions

  • mobile

  • display advertisement

  • e-mail

  • social media

  • Facebook

  • mobile app

  • offline

  • on premises

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting