Comparison Summary
Introducing Blueshift and FirstHive
Blueshift, FirstHive, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
FirstHive focuses on Engagement Management with Social Media, Social Media Management with Text SMS, Social Media Marketing with E-Mail, Communication Management with Text SMS, etc.
"The key selling point of Blueshift was the ability to offer cross channel communications to our user base and our customers, and make sure we were able to store all our data in one tool, and make sure we’re able to know exactly what is being said, t...o who, at what time, without having to look at different reports of different tools. " - Pauline Fumeron
"We deployed the FirstHive Platform to help us redefine our customer engagement. The FirstHive team’s approach and support in on-boarding us on to their platform was spectacular. " - P. K. Hariharan
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Customer Data Platform to build persistent customer identities
Age
2014
Financials
SERIES B
NA
Business Need
Total Processes
(we found evidences for)
67
44
Total Goals
(we found evidences for)
14
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Improve ROI
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve brand engagement
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Improve visibility
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Increase customer life time value
- See 4 more
Top Channels
Channels Used
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social media
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text SMS
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e-mail
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mobile
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Twitter
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LinkedIn
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Facebook
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Instagram
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website
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mobile app
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offline
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point of sale
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channel partners
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phone calls
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newsletter
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user generated content
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blogs
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mass media
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television
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brochure
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out of home
- See 18 more
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social media
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text SMS
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e-mail
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mobile
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Twitter
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LinkedIn
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Facebook
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Instagram
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website
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mobile app
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offline
-
point of sale
-
channel partners
-
phone calls
-
newsletter
-
user generated content
-
blogs
-
mass media
-
television
-
brochure
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out of home
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
