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Blueshift vs Google Ad Manager: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blueshift vs. Google Ad Manager is based on a specific set of business needs and context. The comparison uses 4951 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and Google Ad Manager

Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas Google Ad Manager, Pubmatic Cloud, Media.net, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

Google Ad Manager focuses on Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.

"We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that. AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that ...Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company. " - Chip Malt

"By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. " - Kelvin Saputra

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than Google Ad Manager for

Software Failure Risk

  • low

logo Google Ad Manager

Focus area

Google Ad Manager is better than Blueshift for

Software Failure Risk

  • medium

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Integrated Advertising Management Platform - Google Ad Manager

Age

2014

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

67

75

Total Goals
(we found evidences for)

14

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



loyalty management

identify target customers


workflow management


personalized marketing


training & onboarding


helpdesk management


customer feedback management

measuring net promoter score


competitive intelligence


content management

content publishing


channel management


touchpoint management


lead qualification

lead qualification: technographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress


sales document management

contract management


community building


customer case management


social media marketing





products & pricelist management


sales call management






revenue cycle management



follower management


account management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more
  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting