Comparison Summary
Introducing Blueshift and Klaviyo
Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas Klaviyo, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.
"With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. T...heir customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us. " - Tayse Pallaoro
"Other email software is for sending emails. Klaviyo is for making money. " - Fred Perrotta
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Age
2014
2012
Financials
SERIES B
SERIES D
Business Need
Total Processes
(we found evidences for)
67
98
Total Goals
(we found evidences for)
14
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Increase sales & revenue
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Enhance customer relationships
-
Acquire customers
-
Improve ROI
-
Increase customer life time value
-
Build brand awareness
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Scale best practices
-
Improve efficiency
-
Launch new products
-
Grow market share
-
Improve consistency
-
Improve digital and social presence
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Increase average basket value
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Shorten ramp up time
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Improve stakeholder relations
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Improve internal communications
- See 15 more
Top Channels
Channels Used
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e-mail
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social media
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text SMS
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website
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offline
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point of sale
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promotions
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newsletter
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Facebook
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user generated content
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blogs
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phone calls
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coupons
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chat
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mass media
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trade shows
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omnichannel
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mobile
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Instagram
-
causes and charity
-
games
-
on premises
-
mobile app
-
review sites
-
Amazon
- See 22 more
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e-mail
-
social media
-
text SMS
-
website
-
offline
-
point of sale
-
promotions
-
newsletter
-
Facebook
-
user generated content
-
blogs
-
phone calls
-
coupons
-
chat
-
mass media
-
trade shows
-
omnichannel
-
mobile
-
Instagram
-
causes and charity
-
games
-
on premises
-
mobile app
-
review sites
-
Amazon
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
