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Blueshift vs Klaviyo: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Blueshift low Failure Risk for Klaviyo low
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Comparison Summary

This comparison report of Blueshift vs. Klaviyo is based on a specific set of business needs and context. The comparison uses 8186 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and Klaviyo

Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas Klaviyo, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

"One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touch points. Unlike other platforms that struggle with increasing amounts of data, Blueshift become...s more powerful the more data you have in it. This has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous. " - Chris Kachel

"Outstanding, simple, sleek system that is intuitive, streamlined, and effective. " - Jonathan Bayme

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than Klaviyo for

Software Failure Risk

  • low

logo Klaviyo

Focus area

Klaviyo is better than Blueshift for

Software Failure Risk

  • low

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Age

2014

2012

Financials

SERIES B

SERIES D

Business Need

Total Processes
(we found evidences for)

67

98

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (217)

Read Reviews (252)

engaging and following up

Read Reviews (138)

Read Reviews (178)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (6)

campaign management

Read Reviews (55)

Read Reviews (188)

campaign analytics

Read Reviews (13)

Read Reviews (39)

campaign monitoring

Read Reviews (1)

Read Reviews (17)

advertisement

Read Reviews (43)

Read Reviews (69)

communication management

Read Reviews (36)

Read Reviews (247)

sending & publishing communications

Read Reviews (31)

Read Reviews (228)

tracking & monitoring communications

Read Reviews (4)

Read Reviews (15)

segmentation and targeting

Read Reviews (26)

Read Reviews (68)

channel marketing

Read Reviews (24)

Read Reviews (22)

identify target customers

Read Reviews (17)

Read Reviews (26)

workflow management

Read Reviews (20)

Read Reviews (44)

personalized marketing

Read Reviews (14)

Read Reviews (28)

training & onboarding

Read Reviews (14)

Read Reviews (14)

helpdesk management

Read Reviews (12)

Read Reviews (50)

customer feedback management

Read Reviews (10)

Read Reviews (29)

measuring net promoter score

Read Reviews (5)

Read Reviews (4)

competitive intelligence

Read Reviews (9)

Read Reviews (21)

content management

Read Reviews (8)

Read Reviews (13)

content publishing

Read Reviews (2)

Read Reviews (0)

content curation

Read Reviews (2)

Read Reviews (5)

channel management

Read Reviews (8)

Read Reviews (1)

touchpoint management

Read Reviews (7)

Read Reviews (0)

lead qualification

Read Reviews (7)

Read Reviews (8)

lead qualification: technographic

Read Reviews (6)

Read Reviews (4)

lifetime value management

Read Reviews (7)

Read Reviews (36)

generation of new leads

Read Reviews (6)

Read Reviews (24)

social media management

Read Reviews (4)

Read Reviews (38)

social media analytics

Read Reviews (2)

Read Reviews (31)

managing social media account

Read Reviews (2)

Read Reviews (3)

courses & assessment

Read Reviews (2)

Read Reviews (2)

track learning progress

Read Reviews (2)

Read Reviews (0)

create learning path

Read Reviews (1)

Read Reviews (2)

sales document management

Read Reviews (2)

Read Reviews (9)

contract management

Read Reviews (2)

Read Reviews (4)

community building

Read Reviews (2)

Read Reviews (1)

customer case management

Read Reviews (2)

Read Reviews (1)

social media marketing

Read Reviews (2)

Read Reviews (4)

conversion management

Read Reviews (1)

Read Reviews (2)

rating and review management

Read Reviews (0)

Read Reviews (10)

contact list management

Read Reviews (0)

Read Reviews (40)

promotion management

Read Reviews (0)

Read Reviews (3)

database marketing

Read Reviews (0)

Read Reviews (3)

knowledge management

Read Reviews (0)

Read Reviews (2)

trade show marketing

Read Reviews (0)

Read Reviews (2)

products & pricelist management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more

  • e-mail

  • social media

  • text SMS

  • website

  • offline

  • point of sale

  • promotions

  • newsletter

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • chat

  • mass media

  • trade shows

  • omnichannel

  • mobile

  • Instagram

  • causes and charity

  • games

  • on premises

  • mobile app

  • review sites

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting