Comparison Summary
Introducing Blueshift and Listrak
Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas Listrak, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
Listrak focuses on Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.
"Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people... across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today. " - Russell Middleton
"We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. " - Gail Buffington
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Age
2014
1999
Financials
SERIES B
PRIVATE
Business Need
Total Processes
(we found evidences for)
67
67
Total Goals
(we found evidences for)
14
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Increase sales & revenue
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Improve ROI
-
Acquire customers
-
Enhance customer relationships
-
Scale best practices
-
Increase customer life time value
-
Improve digital and social presence
-
Grow market share
-
Improve efficiency
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Improve consistency
-
Build brand awareness
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Increase average basket value
- See 11 more
Top Channels
Channels Used
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e-mail
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promotions
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website
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mobile
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text SMS
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social media
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offline
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point of sale
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coupons
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mobile app
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mass media
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phone calls
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newsletter
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television
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radio
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omnichannel
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on premises
- See 14 more
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e-mail
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promotions
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website
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mobile
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text SMS
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social media
-
offline
-
point of sale
-
coupons
-
mobile app
-
mass media
-
phone calls
-
newsletter
-
television
-
radio
-
omnichannel
-
on premises
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
