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Blueshift vs Mapp Intelligence: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Blueshift low Failure Risk for Mapp Intelligence low
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Comparison Summary

This comparison report of Blueshift vs. Mapp Intelligence is based on a specific set of business needs and context. The comparison uses 2978 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and Mapp Intelligence

Blueshift, Mapp Intelligence, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

Mapp Intelligence focuses on Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

"Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. ...Modern marketing and end-customer needs and expectations are being raised every day. Blueshift helps us to be relevant, interesting and personalized to our end-customers. " - Fredrik Salzedo

"Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. W...e look forward to developing our activity with Mapp over the coming months and years. " - Ilaria Morelli

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than Mapp Intelligence for

Software Failure Risk

  • low

logo Mapp Intelligence

Focus area

Mapp Intelligence is better than Blueshift for

Software Failure Risk

  • low

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Age

2014

1998

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

67

35

Total Goals
(we found evidences for)

14

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (217)

Read Reviews (56)

engaging and following up

Read Reviews (138)

Read Reviews (37)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

campaign management

Read Reviews (55)

Read Reviews (6)

campaign analytics

Read Reviews (13)

Read Reviews (0)

advertisement

Read Reviews (43)

Read Reviews (0)

communication management

Read Reviews (36)

Read Reviews (0)

sending & publishing communications

Read Reviews (31)

Read Reviews (0)

tracking & monitoring communications

Read Reviews (4)

Read Reviews (0)

segmentation and targeting

Read Reviews (26)

Read Reviews (3)

channel marketing

Read Reviews (24)

Read Reviews (12)

loyalty management

Read Reviews (20)

Read Reviews (0)

identify target customers

Read Reviews (17)

Read Reviews (0)

workflow management

Read Reviews (20)

Read Reviews (1)

personalized marketing

Read Reviews (14)

Read Reviews (1)

training & onboarding

Read Reviews (14)

Read Reviews (1)

helpdesk management

Read Reviews (12)

Read Reviews (0)

customer feedback management

Read Reviews (10)

Read Reviews (0)

measuring net promoter score

Read Reviews (5)

Read Reviews (0)

competitive intelligence

Read Reviews (9)

Read Reviews (0)

content management

Read Reviews (8)

Read Reviews (0)

content publishing

Read Reviews (2)

Read Reviews (0)

content curation

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (8)

Read Reviews (0)

touchpoint management

Read Reviews (7)

Read Reviews (0)

lead qualification

Read Reviews (7)

Read Reviews (7)

lead qualification: technographic

Read Reviews (6)

Read Reviews (0)

lifetime value management

Read Reviews (7)

Read Reviews (12)

generation of new leads

Read Reviews (6)

Read Reviews (6)

social media management

Read Reviews (4)

Read Reviews (0)

social media analytics

Read Reviews (2)

Read Reviews (0)

managing social media account

Read Reviews (2)

Read Reviews (0)

courses & assessment

Read Reviews (2)

Read Reviews (0)

track learning progress

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (2)

Read Reviews (3)

contract management

Read Reviews (2)

Read Reviews (0)

community building

Read Reviews (2)

Read Reviews (0)

customer case management

Read Reviews (2)

Read Reviews (2)

social media marketing

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (0)

Read Reviews (8)

business development

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

Top Channels

Channels Used

  • website

  • e-mail

  • text SMS

  • omnichannel

  • offline

  • point of sale

  • mass media

  • television

  • mobile

  • mobile app

  • social media

  • user generated content

  • blogs

  • See 10 more

  • website

  • e-mail

  • text SMS

  • omnichannel

  • offline

  • point of sale

  • mass media

  • television

  • mobile

  • mobile app

  • social media

  • user generated content

  • blogs

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting