Comparison Summary
This comparison report of Blueshift vs. Mapp Intelligence is based on a specific set of business needs and context. The comparison uses 2978 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Blueshift and Mapp Intelligence
Blueshift, Mapp Intelligence, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
Mapp Intelligence focuses on Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.
"We have up to 20,000 unique offers on our site at any given time, so the challenge I face is how do I balance sending the best message to as many users as possible when brands have paid for space and exposure versus the experience I want the user to... have? I want to serve the right message to the user, but also respect and honor tenancy that’s been paid. So, Blueshift has helped us solve this problem by helping us send messages at the 1:1 level. " - Mark Neary
"Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. W...e look forward to developing our activity with Mapp over the coming months and years. " - Ilaria Morelli
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Age
2014
1998
Financials
SERIES B
PRIVATE
Business Need
Total Processes
(we found evidences for)
67
35
Total Goals
(we found evidences for)
14
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Enhance customer relationships
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Acquire customers
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Scale best practices
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Grow market share
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Increase customer life time value
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Launch new products
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Enter new markets internationally or locally
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Improve brand engagement
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Increase sales & revenue
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Increase average basket value
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Improve consistency
- See 8 more
Top Channels
Channels Used
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website
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e-mail
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text SMS
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omnichannel
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offline
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point of sale
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mass media
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television
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mobile
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mobile app
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social media
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user generated content
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blogs
- See 10 more
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website
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e-mail
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text SMS
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omnichannel
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offline
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point of sale
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mass media
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television
-
mobile
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mobile app
-
social media
-
user generated content
-
blogs
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
