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Blueshift vs SAP Customer Data Management: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Blueshift low Failure Risk for SAP Customer Data Management low
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Comparison Summary

This comparison report of Blueshift vs. SAP Customer Data Management is based on a specific set of business needs and context. The comparison uses 3155 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and SAP Customer Data Management

Blueshift, SAP Customer Data Management, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

SAP Customer Data Management focuses on Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

"Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels. The people behind Blueshift really care about our success and are one of the main reasons we’re at wher...e we are today. " - Houman Akhavan

"Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. " - Max Muller

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than SAP Customer Data Management for

Software Failure Risk

  • low

logo SAP Customer Data Management

Focus area

SAP Customer Data Management is better than Blueshift for

Software Failure Risk

  • low

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Business growth by unlocking the power of customer data management

Age

2014

1972

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

67

49

Total Goals
(we found evidences for)

14

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (217)

Read Reviews (34)

engaging and following up

Read Reviews (138)

Read Reviews (23)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

campaign management

Read Reviews (55)

Read Reviews (3)

campaign analytics

Read Reviews (13)

Read Reviews (0)

advertisement

Read Reviews (43)

Read Reviews (3)

communication management

Read Reviews (36)

Read Reviews (5)

sending & publishing communications

Read Reviews (31)

Read Reviews (4)

tracking & monitoring communications

Read Reviews (4)

Read Reviews (1)

segmentation and targeting

Read Reviews (26)

Read Reviews (4)

channel marketing

Read Reviews (24)

Read Reviews (0)

identify target customers

Read Reviews (17)

Read Reviews (0)

workflow management

Read Reviews (20)

Read Reviews (0)

personalized marketing

Read Reviews (14)

Read Reviews (0)

training & onboarding

Read Reviews (14)

Read Reviews (1)

helpdesk management

Read Reviews (12)

Read Reviews (4)

customer feedback management

Read Reviews (10)

Read Reviews (1)

measuring net promoter score

Read Reviews (5)

Read Reviews (0)

competitive intelligence

Read Reviews (9)

Read Reviews (0)

content management

Read Reviews (8)

Read Reviews (0)

content publishing

Read Reviews (2)

Read Reviews (0)

content curation

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (8)

Read Reviews (1)

touchpoint management

Read Reviews (7)

Read Reviews (1)

lead qualification

Read Reviews (7)

Read Reviews (1)

lead qualification: technographic

Read Reviews (6)

Read Reviews (0)

lifetime value management

Read Reviews (7)

Read Reviews (6)

generation of new leads

Read Reviews (6)

Read Reviews (0)

social media management

Read Reviews (4)

Read Reviews (20)

social media analytics

Read Reviews (2)

Read Reviews (1)

managing social media account

Read Reviews (2)

Read Reviews (2)

courses & assessment

Read Reviews (2)

Read Reviews (0)

track learning progress

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (2)

Read Reviews (6)

contract management

Read Reviews (2)

Read Reviews (0)

community building

Read Reviews (2)

Read Reviews (1)

customer case management

Read Reviews (2)

Read Reviews (0)

social media marketing

Read Reviews (2)

Read Reviews (1)

relationship management

Read Reviews (1)

Read Reviews (4)

relationship marketing

Read Reviews (0)

Read Reviews (3)

products & pricelist management

Read Reviews (0)

Read Reviews (10)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more

Top Channels

Channels Used

  • social media

  • website

  • e-mail

  • user generated content

  • blogs

  • offline

  • promotions

  • newsletter

  • See 5 more

  • social media

  • website

  • e-mail

  • user generated content

  • blogs

  • offline

  • promotions

  • newsletter

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting