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Blueshift vs SAP Emarsys Customer Engagement: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blueshift vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 3889 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and SAP Emarsys Customer Engagement

Blueshift, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform, whereas SAP Emarsys Customer Engagement, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

"Blueshift’s recommendation engine is great and easy-to-use. I have the ability to plug in our recommendation blocks into any email template with ease, and still customize the design to our specific brand guidelines. " - Tyler Norris

"The beauty of the Emarsys marketing platform is that it always provides an actionable next step for the client to run its automated marketing campaign. " - Jade Lau

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than Blueshift for

Software Failure Risk

  • low

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Personalized omnichannel experiences that the customers deserve

Age

2014

2000

Financials

SERIES B

SERIES B

Business Need

Total Processes
(we found evidences for)

67

66

Total Goals
(we found evidences for)

14

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign analytics



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



identify target customers


workflow management


personalized marketing


training & onboarding


helpdesk management


customer feedback management

measuring net promoter score


competitive intelligence


content management

content publishing


channel management


touchpoint management


lead qualification

lead qualification: technographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress


sales document management

contract management


community building


customer case management


social media marketing





conversion management


contact list management


international marketing


influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more
  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting