Comparison Summary
This comparison report of Blueshift vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 2846 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Blueshift and Zeta Marketing Platform
Blueshift, Zeta Marketing Platform, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.
Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.
"One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touch points. Unlike other platforms that struggle with increasing amounts of data, Blueshift become...s more powerful the more data you have in it. This has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous. " - Chris Kachel
"A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. " - Alejandro Cremades
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that activates data across the entire omnichannel customer journey
Data-Driven Marketing Platform to power customer acquisition and retention.
Age
2014
Financials
SERIES B
SERIES F
Business Need
Total Processes
(we found evidences for)
67
43
Total Goals
(we found evidences for)
14
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Increase customer life time value
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Scale best practices
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Improve brand engagement
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Grow market share
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Build brand awareness
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Improve consistency
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Improve efficiency
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Launch new products
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Improve digital and social presence
- See 11 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Improve brand engagement
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Build brand awareness
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Improve efficiency
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Improve stakeholder relations
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Grow market share
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Increase average basket value
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Improve visibility
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Enter new markets internationally or locally
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
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display advertisement
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newsletter
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phone calls
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offline
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on premises
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games
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promotions
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channel partners
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user generated content
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blogs
- See 14 more
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
-
display advertisement
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newsletter
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phone calls
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offline
-
on premises
-
games
-
promotions
-
channel partners
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
