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Brand24 vs Buzzsumo: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brand24 vs. Buzzsumo is based on a specific set of business needs and context. The comparison uses 11140 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brand24 and Buzzsumo

Brand24, Buzzsumo, Awario, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brand24 covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

Buzzsumo focuses on Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent " - Krzysiek Radoszewski

"BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content.... This has helped us to shape our marketing strategy! " - Brit Tammeorg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brand24

Focus area

Brand24 is better than Buzzsumo for

Software Failure Risk

  • medium

logo Buzzsumo

Focus area

Buzzsumo is better than Brand24 for

Software Failure Risk

  • low

About

Brand24 - Social Media Monitoring Tool

BuzzSumo: Find the Most Shared Content and Key Influencers

Age

2011

2014

Financials

SEED

SEED

Business Need

Total Processes
(we found evidences for)

63

102

Total Goals
(we found evidences for)

13

15

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


helpdesk management



campaign management

campaign monitoring



influencer marketing


generation of new leads


customer feedback management

measuring customer satisfaction



reputation management




sales document management

proposal & quote management

contract management


social media marketing




rating and review management


conversion management



training & onboarding



competitive intelligence


contact list management



lifetime value management



business development



opportunity management



account management



segmentation and targeting


loyalty management

identify target customers


knowledge management


influencer management


products & pricelist management




workflow management


personalized marketing



lead qualification



relationship management





customer case management


referral management


touchpoint management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more
  • Acquire customers

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • video

  • Twitter

  • promotions

  • e-mail

  • offline

  • on premises

  • Pinterest

  • phone calls

  • LinkedIn

  • Facebook page

  • games

  • Instagram

  • mobile

  • display advertisement

  • point of sale

  • newsletter

  • mass media

  • chat

  • Slack

  • review sites

  • movies

  • Facebook at work

  • Amazon

  • causes and charity

  • events

  • trade shows

  • omnichannel

  • mobile app

  • print media

  • magazine

  • coupons

  • Yelp

  • Youtube

  • Netflix

  • See 36 more
  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • video

  • Twitter

  • promotions

  • e-mail

  • offline

  • on premises

  • Pinterest

  • phone calls

  • LinkedIn

  • Facebook page

  • games

  • Instagram

  • mobile

  • display advertisement

  • point of sale

  • newsletter

  • mass media

  • chat

  • Slack

  • review sites

  • movies

  • Facebook at work

  • Amazon

  • causes and charity

  • events

  • trade shows

  • omnichannel

  • mobile app

  • print media

  • magazine

  • coupons

  • Yelp

  • Youtube

  • Netflix

  • See 36 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

high

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting