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Brandfolder vs Cloudinary: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brandfolder vs. Cloudinary is based on a specific set of business needs and context. The comparison uses 5981 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brandfolder and Cloudinary

Brandfolder, Cloudinary, Acquia DAM, Canto DAM, etc., belong to a category of solutions that help Digital Asset Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brandfolder covers Content Management, Collaboration, Workflow Management, Advertisement with Offline, etc.

Cloudinary focuses on Engagement Management with Video, Communication Management with Video, Collaboration with Offline, Workflow Management with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brandfolder

Focus area

Brandfolder is better than Cloudinary for

Software Failure Risk

  • low

logo Cloudinary

Focus area

Cloudinary is better than Brandfolder for

Software Failure Risk

  • medium

About

Brandfolder: Digital Asset Management, Simplified.

Cloudinary - Image and Video Upload, Storage, Optimization and CDN

Age

2012

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

82

61

Total Goals
(we found evidences for)

16

13

Top Processes

Evidences indicate better relative satisfaction


content publishing

searching for content



workflow management



communication management

sending & publishing communications

tracking & monitoring communications


sales document management

proposal & quote management

contract management


training & onboarding


campaign management


engagement management

engaging and following up


distribution management



international marketing


social media management

scheduling post to social media

social media analytics

engaging on social media



knowledge management



relationship management






competitive intelligence



contact list management


sales review & feedback


generation of new leads


rating and review management




social media marketing


products & pricelist management


channel management


touchpoint management


conference call management


helpdesk management


customer feedback management


business development



account management


trade show marketing




community building



call transcription


sales call management

call transcription


Top Goals

Goals Achieved

  • Build brand awareness

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Improve internal communications

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve consistency

  • Establish thought leadership

  • Improve efficiency

  • See 13 more
  • Scale best practices

  • Acquire customers

  • Enhance customer relationships

  • Improve efficiency

  • Build brand awareness

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • See 10 more

Top Channels

Channels Used

  • video

  • social media

  • website

  • mobile

  • user generated content

  • display advertisement

  • blogs

  • e-mail

  • offline

  • promotions

  • point of sale

  • phone calls

  • trade shows

  • mobile app

  • omnichannel

  • causes and charity

  • review sites

  • Amazon

  • on premises

  • chat

  • Slack

  • events

  • print media

  • magazine

  • games

  • See 22 more
  • video

  • social media

  • website

  • mobile

  • user generated content

  • display advertisement

  • blogs

  • e-mail

  • offline

  • promotions

  • point of sale

  • phone calls

  • trade shows

  • mobile app

  • omnichannel

  • causes and charity

  • review sites

  • Amazon

  • on premises

  • chat

  • Slack

  • events

  • print media

  • magazine

  • games

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting