Cloudinary Overview

Cloudinary streamlines media management by automatically optimizing image and video delivery. User experience is enhanced with efficient storage and CDN services.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Workflow Management, as the business use cases that they have been most satisfied with while using Cloudinary.

Other use cases:

  • Collaboration
  • Onboarding
  • Content Management
  • Advertisement
  • Helpdesk Management
  • Social Media Management
  • Lead Engagement
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Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using Cloudinary.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
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Cloudinary Use-Cases and Business Priorities: Customer Satisfaction Data

Cloudinary works with different mediums / channels such as Video. User Generated Content. Blogs etc.

Cloudinary's features include Widgets, Dashboard, Personalization, etc. and Cloudinary support capabilities include Email Support, Phone Support, AI Powered, etc. also Cloudinary analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We're using it to serve dynamic product images and banners to our email list which helps personalisation and incresses engagement such as click rate...." Peer review by Sean T, Head of Marketing

Cloudinary, Intelligencebank DAM, Submittable, ClickUp, Chanty, etc., all belong to a category of solutions that help Digital Asset Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Cloudinary

Top Industries

  • Internet
  • Computer Software
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Cloudinary is popular in Internet, Computer Software, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

Cloudinary Customer wins, Customer success stories, Case studies

How efficiently Does Cloudinary manage your Engagement Management?

How can Cloudinary enhance your Sending & Publishing Communications process?

What benefits does Cloudinary offer for Workflow Management?

How does Cloudinary address your Collaboration Challenges?

What benefits does Cloudinary offer for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Cloudinary solved their Digital Asset Management needs. Cuspera uses 2062 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Asset Management needs.

River Island - Apparel & Fashion

Cloudinary helped River Island, a major UK fashion retailer, modernize its media workflows. River Island replaced its legacy Adobe Scene7 system with Cloudinary's headless DAM as part of a MACH tech ...stack. This change reduced time spent on image correction by up to 75%. The company also saw significant cost savings and better performance compared to its old solution. Cloudinary streamlined media management and improved the shopper experience.

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The Hub - Entertainment

The Hub uses Cloudinary to help creators upload and manage images and videos for their portfolios. The challenge was handling many image sizes and manual work for front-end developers. Cloudinary aut...omated image resizing and delivery, making portfolio creation faster and easier. The Hub reduced expenses for storing large files and improved image quality. The platform now supports dynamic resizing and a streamlined tech stack for better brand and creator experiences.

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CarParts.com - Retail

Cloudinary helped CarParts.com speed up its image workflow. The company used Cloudinary's headless architecture to manage and deliver images for over 1 million auto parts. CarParts.com cut the time s...pent on image workflow by 50%. The team optimized 23 million visual assets. Customers now see high-quality images on every channel. This improved the online shopping experience for CarParts.com users.

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Bleacher Report - Media Production

Bleacher Report used Cloudinary to automate video transcoding, quality adjustment, and adaptive bitrate streaming. The goal was to deliver real-time sports video highlights to users on any device. Cl...oudinary helped Bleacher Report speed up content delivery and improve playback for mobile users. As a result, Bleacher Report saw a 25% increase in monthly highlight video views in their app. The solution was implemented in just weeks and allowed video highlights to be delivered within minutes.

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Hydrow - Health, Wellness And Fitness

Hydrow used Cloudinary to improve their video and image delivery for their website. They faced problems with slow page speed, hard-to-manage content, and slow updates. Cloudinary gave them a single p...lace to manage all their images and videos. Hydrow saw a 75% improvement in Core Web Vitals and moved from the bottom to the top quartile. They also reduced time-to-market for product pages from weeks to minutes and now deliver buffer-free videos on any bandwidth.

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VELTRA - Travel And Hospitality

Cloudinary helped VELTRA, a leading online travel experience marketplace in Japan, cut costs and improve its visual experience. VELTRA used Cloudinary’s image optimization and Amazon CloudFront to ha...ndle high-quality photos and videos. The solution reduced data transfer for page display by 15%. Image display and response times improved. Fewer resources were needed to maintain operational efficiency. This helped VELTRA adapt to lower web traffic during the pandemic.

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Frequently Asked Questions(FAQ)

for Cloudinary

What is Cloudinary used for?

Cloudinary is a Digital Asset Management Software mainly used by its customers to Scale Best Practices and Acquire Customers by Engagement Management, Sending & Publishing Communications and Workflow Management .

What are the top features of Cloudinary?

Widgets, Dashboard and Personalization are some of the top features of Cloudinary.

Who uses Cloudinary?

Cloudinary is used by Internet, Computer Software and Hospitality among other industries.

What are Cloudinary alternatives?

Intelligencebank DAM, Submittable, ClickUp and Chanty are popular alternatives for Cloudinary.

Where is Cloudinary located?

Cloudinary is headquartered at Santa Clara, California.
lightning

Peers used Cloudinary for engagement management and sending & publishing communications

Cloudinary Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (72)
Analytics

4.25/5 ★

Read Reviews (70)
Custom Reports

4.07/5 ★

Read Reviews (252)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (72)
Analytics

4.25/5 ★

Read Reviews (70)
Custom Reports

4.07/5 ★

Read Reviews (252)

Software Failure Risk Guidance

?

for Cloudinary

Overall Risk Meter

Low Medium High

Top Failure Risks for Cloudinary

Cloudinary Ltd. News

Product

Cloudinary Launches AI Moderation for Brand Governance

Cloudinary has introduced Cloudinary Moderation, an AI-powered solution designed to enhance brand visual governance. This tool helps brands automatically review and enforce visual content standards, ensuring consistency and quality. It uses AI to assess content based on brand-specific criteria, offering real-time moderation and transparency. This launch underscores Cloudinary's commitment to supporting businesses in maintaining brand integrity across digital platforms.

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Product

Cloudinary Launches AI-Powered Moderation for Brand Visual Control

Cloudinary has launched Cloudinary Moderation, an AI-powered tool designed to automatically review images against brand guidelines, ensuring consistency and quality in visual content. This tool helps brands manage high volumes of third-party content by approving, flagging, or rejecting images based on custom standards, reducing manual review efforts. Cloudinary Moderation is now available as part of Cloudinary's platform, enhancing brand control and efficiency.

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Product

Introducing the New Cloudinary Studio: Enhanced Image Transformation at Your Fingertips

Cloudinary has launched a new Studio, combining the original Studio and Transformation Builder into a unified interface. This enhanced tool offers advanced image transformation capabilities, including AI-driven features, transformation templates, and direct canvas interactions. It allows users to apply, save, and deliver transformed images efficiently. The new Studio is available for accounts on Assets Free plans created after December 15, 2025, and is gradually being rolled out to all customers.

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Partnership

The Vibecoder Storefront: Automating Premium UGC With TanStack Start and Cloudinary AI

Cloudinary and TanStack Start have collaborated to automate user-generated content (UGC) enhancement for the Vibecoder Storefront. This integration uses Cloudinary's AI for image restoration and contextualization, improving image quality and presentation. The solution offers a scalable, metadata-driven approach to manage and transform images, ensuring high-quality visuals without manual intervention.

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Cloudinary Ltd. Profile

Company Name

Cloudinary Ltd.

Company Website

https://cloudinary.com/

HQ Location

Santa Clara, California

Employees

101-250

Social

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Financials

PRIVATE