Cloudinary Overview

Cloudinary streamlines media management by automatically optimizing image and video delivery. User experience is enhanced with efficient storage and CDN services.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Workflow Management, as the business use cases that they have been most satisfied with while using Cloudinary.

Other use cases:

  • Collaboration
  • Onboarding
  • Content Management
  • Advertisement
  • Helpdesk Management
  • Social Media Management
  • Lead Engagement
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Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using Cloudinary.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Cloudinary Use-Cases and Business Priorities: Customer Satisfaction Data

Cloudinary works with different mediums / channels such as Video. User Generated Content. Blogs etc.

Cloudinary's features include Widgets, Dashboard, Personalization, etc. and Cloudinary support capabilities include Email Support, Phone Support, AI Powered, etc. also Cloudinary analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We're using it to serve dynamic product images and banners to our email list which helps personalisation and incresses engagement such as click rate...." Peer review by Sean T, Head of Marketing

Peer review evidence (same sources as the product rating summary)

"...We're using it to serve dynamic product images and banners to our email list which helps personalisation and incresses engagement such as click rate...." Peer review by Sean T, Head of Marketing
"...The importance of visual media for all kinds of companies and e-Commerce especially can not be overstated and the pressures to publish and monetize new products as quickly as possible are greater than ever, said Itai Lahan, Co-founder and CEO, Cloudinary...." Cloudinary Expands Media Management Solution for e-Commerce
"...Besides organizing your assets centrally, they enhance workflows, locate files, manage press kits and automate watermarking...." The Basics of DAM And Why Your Brand Needs It

Cloudinary, Intelligencebank DAM, Submittable, ClickUp, Chanty, etc., all belong to a category of solutions that help Digital Asset Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Cloudinary

Top Industries

  • Internet
  • Computer Software
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Cloudinary is popular in Internet, Computer Software, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

Cloudinary Customer wins, Customer success stories, Case studies

Why is Cloudinary the best choice for Engagement Management?

What Are the key features of Cloudinary for Sending & Publishing Communications?

How can Cloudinary optimize your Workflow Management Workflow?

How does Cloudinary facilitate Collaboration?

How can Cloudinary enhance your Onboarding process?

11 buyers and buying teams have used Cuspera to assess how well Cloudinary solved their Digital Asset Management needs. Cuspera uses 2062 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Asset Management needs.

 

VELTRA - Hospitality - Medium

Tokyo, Japan

Cloudinary helped VELTRA, Japan’s top online travel marketplace, cut costs by 15% in data transfer for page display. VELTRA used Cloudinary’s image optimization with Amazon CloudFront to handle seaso...nal drops in web traffic. The solution improved image display and response times. Fewer internal resources were needed to manage images. VELTRA can now add new destinations faster and deliver a better visual experience to users.

 

Levi’s Footwear & Accessories - Retail - Very Large

San Francisco, USA

Levi’s Footwear & Accessories used Cloudinary to build a virtual showroom for wholesale buyers during the COVID-19 pandemic. The new platform let buyers view 360-degree product images and videos, mak...ing online selection easy and interactive. Cloudinary enabled fast image and video loading, seamless integration with other business tools, and effortless scaling for seasonal spikes. The solution allowed Levi’s to upload 40,000 new images each season and quickly deploy new features like 360 spinners. This helped Levi’s keep B2B sales strong despite travel restrictions.

 

Fiverr - Internet - Large

Tel-Aviv, Israel

Cloudinary helped Fiverr manage 1.74 billion images and videos with ease. Fiverr automated 10 million visual transformations daily, saving thousands of work days each month. Cloudinary’s API and auto...mation tools let Fiverr’s teams focus on business-critical projects. The platform enabled Fiverr to scale globally and deliver a smooth user experience. Cloudinary’s solution supports all types of media, making visual content management fast and reliable.

 

Mint Velvet - Retail - Medium

High Wycombe, UK

Cloudinary helped Mint Velvet speed up their image workflow. Image delivery time dropped from 15 minutes to instant. Bulk upload time for photoshoots fell from 30 minutes to 5. The creative team can ...now manage and share images more easily. Cloudinary’s Shopify integration and MediaFlows made asset syncing simple. The result is faster content creation and better website performance.

 

LuisaViaRoma - Retail - Medium

Florence, Italy

Cloudinary replaced LuisaViaRoma’s homegrown DAM, handling up to 50,000 assets per month. The API-first integration fit seamlessly into their custom tech stack. This change streamlined the visual med...ia workflow, saving time and reducing costs. LuisaViaRoma now manages hundreds of thousands of images yearly with faster, more accurate processes. A/B testing with Cloudinary’s video features led to higher product page conversions.

 

Trek Bicycle - Retail - Large

Waterloo, USA

Trek Bicycle migrated 20 years of digital assets, totaling terabytes, to Cloudinary’s AI-powered DAM in just weeks. The switch enabled Trek to deliver photorealistic product images, animations, and v...ideos efficiently across web and retail channels. Automated workflows now let marketing teams manage assets without developer help. Trek saw faster page load times and improved SEO metrics like LCP. Cloudinary’s API-first platform supports future needs, including 3D renderings and advanced asset management.

Frequently Asked Questions(FAQ)

for Cloudinary

What is Cloudinary used for?

Cloudinary is a Digital Asset Management Software mainly used by its customers to Scale Best Practices and Acquire Customers by Engagement Management, Sending & Publishing Communications and Workflow Management .

What are the top features of Cloudinary?

Widgets, Dashboard and Personalization are some of the top features of Cloudinary.

Who uses Cloudinary?

Cloudinary is used by Internet, Computer Software and Hospitality among other industries.

What are Cloudinary alternatives?

Intelligencebank DAM, Submittable, ClickUp and Chanty are popular alternatives for Cloudinary.

Where is Cloudinary located?

Cloudinary is headquartered at Santa Clara, California.
lightning

Peers used Cloudinary for engagement management and sending & publishing communications

Cloudinary Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5

Read Reviews (72)
Analytics

4.25/5

Read Reviews (70)
Custom Reports

4.07/5

Read Reviews (252)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5

Read Reviews (72)
Analytics

4.25/5

Read Reviews (70)
Custom Reports

4.07/5

Read Reviews (252)

Software Failure Risk Guidance

?

for Cloudinary

Overall Risk Meter

Low Medium High

Top Failure Risks for Cloudinary

Cloudinary Ltd. News

Product

Cloudinary Launches AI Image-to-Video Capability

Cloudinary has launched Image to Video, an AI-powered feature that transforms static images into dynamic videos. Integrated into Cloudinary's platform, it offers an end-to-end workflow for video creation, moderation, and delivery. This tool aims to reduce video production costs and enhance brand engagement by automating video generation and optimization across digital channels.

Product

Cloudinary Introduces Image to Video, Turning Static Images Into ...

Cloudinary has introduced "Image to Video," an AI-powered feature that transforms static images into videos. Integrated into Cloudinary's platform, it streamlines video creation and delivery, offering end-to-end workflows for brands. This tool aims to reduce video production costs and complexity, enhancing engagement and conversion through scalable, channel-ready video content.

Product

Cloudinary’s Low-Code Workflow Automation Platform Moves into General Availability

Cloudinary has announced that its low-code platform, MediaFlows, is now generally available. MediaFlows uses generative AI to automate visual media workflows, allowing users to create media-focused applications easily. It offers integrations with services like Akeneo, Shopify, and Twilio, and helps businesses reduce coding costs and streamline media management.

Product

Cloudinary Launches AI Agents to Streamline Enterprise-Scale Visual Media Management and Brand Governance

Cloudinary has launched AI-powered agents to enhance visual media management for enterprises. These agents, built on Model Context Protocol servers, streamline tasks like taxonomy, search, moderation, and workflow automation without requiring changes to existing systems. They are designed to improve productivity and maintain brand governance across connected systems.

Cloudinary Ltd. Profile

Company Name

Cloudinary Ltd.

Company Website

https://cloudinary.com/

HQ Location

Santa Clara, California

Employees

101-250

Social

Financials

PRIVATE