Cloudinary Overview

Cloudinary streamlines media management by automatically optimizing image and video delivery. User experience is enhanced with efficient storage and CDN services.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Workflow Management, as the business use cases that they have been most satisfied with while using Cloudinary.

Other use cases:

  • Collaboration
  • Onboarding
  • Content Management
  • Advertisement
  • Helpdesk Management
  • Social Media Management
  • Lead Engagement
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Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using Cloudinary.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Build Brand Awareness
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
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Cloudinary Use-Cases and Business Priorities: Customer Satisfaction Data

Cloudinary works with different mediums / channels such as Video. User Generated Content. Blogs etc.

Cloudinary's features include Widgets, Dashboard, Personalization, etc. and Cloudinary support capabilities include Email Support, Phone Support, AI Powered, etc. also Cloudinary analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Role-based access privileges and an embedded feedback tool allows users to streamline collaboration and securely manage assets that are only assigned to the team or to themselves...." Peer review

Cloudinary, Intelligencebank DAM, Submittable, ClickUp, Chanty, etc., all belong to a category of solutions that help Digital Asset Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Cloudinary

Top Industries

  • Internet
  • Computer Software
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Cloudinary is popular in Internet, Computer Software, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Cloudinary Use Cases

How does Cloudinary facilitate Engagement Management?

What Are the key features of Cloudinary for Sending & Publishing Communications?

What solutions does Cloudinary provide for Workflow Management?

How can Cloudinary enhance your Collaboration process?

How does Cloudinary address your Onboarding Challenges?

31+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Cloudinary solved their Digital Asset Management needs. Cuspera uses 2062 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Asset Management needs.

Case Studies

Entertainment

CASE STUDY AMC

Cloudinary helped AMC create a mobile-first website with fast, optimized images. AMC needed to serve over 7 million images for movie fans on all devices. Cloudinary automated image transformations, s...aving AMC 90% of the time. The platform supported 178 million customer engagements in three months through visually rich emails. AMC handled 22 million users and $100 million in revenue during the 'Barbenheimer' event without performance issues.

Apparel & Fashion

CASE STUDY GUESS

Cloudinary helped GUESS modernize its image management and improve online shopping. GUESS replaced an outdated system with Cloudinary, making workflows faster and easier. Page load times dropped by 4...0%. Conversions increased on product listing and detail pages. The team now saves hours every week. Cloudinary automation ensures images look sharp and load fast on any device.

Entertainment

CASE STUDY The Hub

The Hub uses Cloudinary to help creators upload and manage images and videos for their portfolios. The challenge was handling many image sizes and manual work for front-end developers. Cloudinary aut...omated image resizing and delivery, making portfolio creation faster and easier. The Hub reduced expenses for storing large files and improved image quality. The platform now supports dynamic resizing and a streamlined tech stack for better brand and creator experiences.

CASE STUDY Xanterra

Cloudinary helped Xanterra manage digital assets across its many travel and hospitality brands. Xanterra needed a better way to store, organize, and deliver visual media as it grew through acquisitio...ns. Cloudinary's DAM and WordPress Plugin made it easy to ingest over 7,000 assets and edit images directly in the CMS. The solution saved the team 30% of their time and simplified media storage and delivery. Xanterra now has a flexible, future-proof system for managing visuals.

Media Production

CASE STUDY Fairfax Media

Cloudinary helped Fairfax Media improve its image management workflow. The Cloudinary API let editors create image variants automatically, saving time and effort. Fairfax Media saw a 25% reduction in... image file size and managed 3 million images with Cloudinary. Productivity increased for both engineering and editorial teams. Cloudinary's features made images load faster and look better across devices.

Retail

CASE STUDY WingTai Asia

Cloudinary helped WingTai Asia manage images for its e-commerce and retail brands in Singapore and Malaysia. The company used Cloudinary to improve team efficiency and speed up the launch of new prod...uct lines. WingTai Asia saw a 70-80% reduction in page load time. The process for launching new product lines became three times faster. The workflow became easier with a single source of truth for digital assets.

Frequently Asked Questions(FAQ)

for Cloudinary

What is Cloudinary used for?

Cloudinary is a Digital Asset Management Software mainly used by its customers to Scale Best Practices and Acquire Customers by Engagement Management, Sending & Publishing Communications and Workflow Management .

What are the top features of Cloudinary?

Widgets, Dashboard and Personalization are some of the top features of Cloudinary.

Who uses Cloudinary?

Cloudinary is used by Internet, Computer Software and Hospitality among other industries.

What are Cloudinary alternatives?

Intelligencebank DAM, Submittable, ClickUp and Chanty are popular alternatives for Cloudinary.

Where is Cloudinary located?

Cloudinary is headquartered at Santa Clara, California.
lightning

Peers used Cloudinary for engagement management and sending & publishing communications

Cloudinary Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (72)
Analytics

4.25/5 ★

Read Reviews (70)
Custom Reports

4.07/5 ★

Read Reviews (252)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (72)
Analytics

4.25/5 ★

Read Reviews (70)
Custom Reports

4.07/5 ★

Read Reviews (252)

Cloudinary Integrations

Cloudinary integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.82/5 ★

Read Reviews (433)
Data Export

2.44/5 ★

Read Reviews (345)

Few API Integrations for Cloudinary

Software Failure Risk Guidance

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for Cloudinary

Overall Risk Meter

Low Medium High

Top Failure Risks for Cloudinary

Cloudinary Ltd. News

Partnership

Akamai Technologies, Cloudinary Partner to Enhance Video Management with AI

Cloudinary and Akamai Technologies have formed a strategic partnership to deliver advanced AI-powered video management and optimization solutions. This collaboration integrates Cloudinarys media experience platform with Akamais cloud computing and edge delivery infrastructure, enabling businesses to automate video workflows, enhance streaming performance, and improve content delivery at scale. The joint offering targets enterprises seeking seamless, high-quality video experiences for global audiences.

Product

Cloudinary Introduces Cloudinary Model Context Protocol (MCP) Server and AI-ready ...

Cloudinary has launched the Model Context Protocol (MCP) Server, designed to support AI-ready image and video workflows. The MCP Server enables seamless integration of AI models into media pipelines, enhancing automation, metadata extraction, and content optimization for developers and enterprises. This release strengthens Cloudinarys position in digital asset management and AI-driven media processing.

Product

Cloudinary Introduces Cloudinary Model Context Protocol (MCP) Server and AI-ready Documentation - Business Wire

Cloudinary has launched the Cloudinary Model Context Protocol (MCP) Server, a new open-source solution designed to streamline the deployment and management of AI models in production environments. The MCP Server enables developers to standardize model context handling, improving interoperability and scalability for image and video applications. Alongside this, Cloudinary introduced AI-ready documentation to accelerate integration and support for AI-driven media workflows. These advancements target enterprises seeking efficient, scalable AI-powered media optimization and delivery.

Partnership

Akamai (AKAM) Partners with Cloudinary to Enhance Video Management - GuruFocus

Akamai and Cloudinary have formed a partnership to improve video management capabilities for enterprise customers. This collaboration integrates Cloudinarys media optimization and delivery solutions with Akamais content delivery network, aiming to enhance video performance, scalability, and user experience for global brands.

Cloudinary Ltd. Profile

Company Name

Cloudinary Ltd.

Company Website

https://cloudinary.com/

HQ Location

Santa Clara, California

Employees

101-250

Social

Financials

PRIVATE