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Brandwatch vs Planable: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brandwatch vs. Planable is based on a specific set of business needs and context. The comparison uses 6708 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brandwatch and Planable

Brandwatch, Planable, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brandwatch covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

Planable focuses on Social Media Management with Social Media, Collaboration with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

"Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment. " - Marcel Heitmeier

"It just made it so much simpler to get feedback for different content pieces. The client could approve things with one click. Posts would be scheduled straight away. We no longer had to copy and paste posts from the Google Docs into social. " - Untapped Digital

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brandwatch

Focus area

Brandwatch is better than Planable for

Software Failure Risk

  • medium

logo Planable

Focus area

Planable is better than Brandwatch for

Software Failure Risk

  • medium

About

Brandwatch | Digital Consumer Intelligence

Planable | Social Media Content Calendar Tool

Age

2005

Financials

SERIES C

SEED

Business Need

Total Processes
(we found evidences for)

91

54

Total Goals
(we found evidences for)

16

12

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics



content publishing

searching for content


competitive intelligence


social media marketing




reputation management





generation of new leads


loyalty management

identify target customers

customise loyalty program


helpdesk management



training & onboarding


customer feedback management


workflow management


sales call management




influencer marketing


sales document management

contract management

proposal & quote management



lead qualification

lead qualification: demographic


touchpoint management


conversion management



international marketing



lifetime value management


category management


rating and review management



channel management


referral management


knowledge management


sales review & feedback


sales incentive management


influencer management



calendar management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more
  • Grow market share

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve digital and social presence

  • Enhance customer relationships

  • Improve internal communications

  • Build brand awareness

  • Improve brand engagement

  • Scale best practices

  • Improve visibility

  • Increase sales & revenue

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • social media

  • website

  • Instagram

  • e-mail

  • Facebook

  • video

  • Twitter

  • LinkedIn

  • offline

  • promotions

  • point of sale

  • Pinterest

  • mobile

  • user generated content

  • blogs

  • print media

  • magazine

  • Facebook page

  • on premises

  • chat

  • Slack

  • newsletter

  • See 19 more
  • social media

  • website

  • Instagram

  • e-mail

  • Facebook

  • video

  • Twitter

  • LinkedIn

  • offline

  • promotions

  • point of sale

  • Pinterest

  • mobile

  • user generated content

  • blogs

  • print media

  • magazine

  • Facebook page

  • on premises

  • chat

  • Slack

  • newsletter

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting