Braze vs. Airship: Mobile Marketing Solution Comparison 2025

Overview: Braze and Airship as Mobile Marketing Category solutions.

Braze and Airship, both in the Mobile Marketing category, cater to different strategic needs. Braze excels in enhancing customer relationships through rich engagement and campaign management, vital for financial services and internet-based businesses. Its extensive support options and analytics capabilities are tailored for enterprise-level customers. On the other hand, Airship is a solid choice for industries like retail and media, focusing on engagement and loyalty management. It facilitates brand awareness effectively, appealing to mid-size markets with straightforward integration and reporting features.

Braze: Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

Airship: Airship helps brands master Mobile App Experiences (MAX) to engage customers and win loyalty. Their platform focuses on enhancing app interactions for better customer retention.

Braze and Airship: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Braze offers diverse engagement management, aiding in campaign management and lifetime value enhancement which aligns with enterprise requirements. read more →

Airship emphasizes engagement and loyalty management, suiting industries focused on media and retail, aiding in robust customer interaction. read more →

Business Goals

Braze supports goals like enhancing customer relationships and improving brand engagement, making it ideal for financial and tech sectors seeking growth. read more →

Airship aims at acquiring customers and building brand awareness, fitting businesses aiming for market expansion and revenue increase. read more →

Core Features

Braze features comprehensive analytics and reporting, complemented by easy integration and strong security, addressing high-volume data needs. read more →

Airship provides straightforward data import/export and custom reporting, focusing on integration within current tech stacks for mid-sized firms. read more →

Vendor Support

Braze's support includes around-the-clock service with options like email and chat, catering to enterprises requiring reliable assistance. read more →

Airship offers 24/7 support mainly via limited channels, fitting businesses with moderate support demands. read more →

Segments and Industries

Braze caters primarily to financial services and internet-based enterprises, with strong traction in enterprise and mid-market segments. read more →

Airship is popular in retail and entertainment, serving mid-market and other scalable business ventures effectively. read more →

Operational Alignment

Braze is tailored for large operations, supporting complex workflows with extensive engagement and communication features. read more →

Airship complements straightforward operational needs in industries like retail, aligning well with simple integration processes. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Braze and Airship

Why is Braze and Airship the best choice for Engagement Management?

Braze and Airship both focus on customer engagement by providing tools for communication across multiple channels. Braze offers a robust CRM module for personalized engagement, while Airship provides out-of-the-box capabilities and strong backend support. However, Braze's reporting tools are less user-friendly than Airship's, and Airship lacks the ability to connect mobile link clicks with on-site activity for a comprehensive view of engagement analytics.

"...If you are looking to engage your audience with relevant messaging while also being able to add segmentation and personalization, Braze is highly recommended...." Peer review by Matt Chang, Sr Marketing Operations Manager, Grindr

"...The customer intelligence in Insight reveals new opportunities to keep our user base active and engaged...." Peer review by Isadora Pirágine, Marketing Analyst, Dinda

Why is Braze and Airship the best choice for Communication Management?

Braze provides a wide variety of messaging options, including full-screen interstitials, sliders, modals, and news feed cards, while Airship focuses on targeted, automated push notifications. Braze offers more flexibility in customizing messaging and managing user lifecycles, while Airship emphasizes the ability to track message effectiveness with analytics and A/B testing. Both tools enable sending messages across multiple channels, such as email, push notifications, and in-app messages. However, Airship has a monthly message limit, requiring users to pay more for sending additional messages.

"...I send an email and two push notifications daily...." Peer review from Marketing and Advertising

"...The retailer drove increased purchase frequency by using Message Center to announce app-exclusive promotions to its entire user base. ..." Case Study Magazine Luiza