Overview: Braze and CleverTap as Mobile Marketing Category solutions.

Braze and CleverTap stand out in the Mobile Marketing landscape, each offering robust capabilities tailored to distinct user needs. While Braze focuses on enhancing customer relationships through engagement management and integration, CleverTap excels in improving customer retention with analytics and personalized marketing. Braze is ideal for enterprises in financial services, whereas CleverTap attracts large enterprises in varied sectors, leveraging AI and security. Both products provide ample support options, ensuring users can operate with confidence.

Braze: Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

CleverTap: Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Braze and CleverTap: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Braze supports engagement management and follow-up activities, effectively facilitating customer communication through email and mobile channels. read more →

CleverTap excels in customer engagement and personalized marketing, allowing for tailored campaigns and segmented targeting. read more →

Business Goals

Braze aims to enhance customer relationships and boost brand engagement, helping businesses improve ROI and increase sales. read more →

CleverTap focuses on increasing conversion and customer retention, directly driving higher lifetime value and sales revenue. read more →

Core Features

Braze offers robust integration and data export features, along with AI-powered analytics and ease of migration to streamline operations. read more →

CleverTap highlights advanced analytics and custom reports powered by AI, alongside strong security and privacy measures. read more →

Vendor Support

Braze provides 24/7 support, including email and phone support, ensuring users have continuous assistance. read more →

CleverTap offers extensive 24/7 support through email and chat, prioritizing user onboarding and continuous help. read more →

Segments and Industries

Braze primarily serves enterprises and financial services, but also caters to various other sectors. read more →

CleverTap is utilized by large enterprises across diverse industries, notably computer software and financial services. read more →

Operational Alignment

Braze fits well into enterprises managing large-scale, intricate customer engagement workflows. read more →

CleverTap aligns with the needs of expansive operations requiring detailed analytics to drive personalized marketing. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Braze and CleverTap

What solutions does Braze and CleverTap provide for Engagement Management?

Both Braze and Clevertap offer customer engagement solutions. Braze focuses on building strong brand connections through multiple channels, including email, push notifications, and in-app messaging. Clevertap emphasizes personalized engagement strategies, using real-time analytics and features like web pop-ups and emails to improve user engagement and retention. Braze has a robust CRM module, while Clevertap provides strong analytics capabilities. However, Braze's cost increases with data consumption, while Clevertap can have limitations with campaign creation based on MSISDN.

"...and it's been a really important instrumental tool for measuring engagement and retention...." Peer review from Entertainment

"...We use CleverTap primarily used for mobile app analytics and engagement optimisation...." Peer review by User

How can Braze and CleverTap enhance your Campaign Management process?

Braze and Clevertap both allow users to create and manage marketing campaigns. Braze has a user-friendly interface that simplifies the process, while Clevertap emphasizes personalization and data-driven strategies. Braze offers A/B testing capabilities for analyzing campaign effectiveness, while Clevertap provides a comprehensive CRM platform for managing customer interactions. However, both tools have limitations in data extraction and campaign organization.

"...-Tooling, Products, and Features: Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering...." Peer review by Kym V., Senior Manager, CRM

"...We have solved most of our growth-related data requests as well as creating marketing campaigns based on auto generated segments...." Peer review by User

How does Braze and CleverTap facilitate Training & Onboarding?

Braze and Clevertap are both used for onboarding and engagement. Braze focuses on creating user journeys based on activity, while Clevertap focuses on analyzing user movement through different stages. Braze provides thorough onboarding resources, while Clevertap emphasizes identifying bottlenecks in the onboarding process. Both tools have limitations in reporting and understanding complex profile creation.

"...Having any kind of automation was difficult in the past, so being able to build automated canvas journeys such as onboarding and lapsed journeys has benefited us greatly...." Peer review by Alex S.

"...Personalised onboarding journeys that drive users to complete a payment/ transaction event within the Golden Window for maximum retention...." Peer review by Shahirah G, PR Director, Girls in Tech Committee, Financial Services