Guiding you to choose between Braze vs. MoEngage: 2024

Comparison Summary

Braze: Braze enables powerful customer engagement with ease. Scalable solutions are provided to meet any business needs.

MoEngage: MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Braze and MoEngage: Customer Satisfaction Data

Most deployed common Use Cases for Braze and MoEngage

What makes Braze and MoEngage ideal for Engagement Management?

Braze and Moengage are both customer engagement platforms that focus on connecting with users across multiple channels, including email, push notifications, and in-app messages. Braze emphasizes a robust CRM module and strong user engagement while Moengage prioritizes AI-powered customer journey orchestration and mobile-first solutions. Both tools provide analytics to track engagement but Braze may require more resources and technical expertise to maintain.

"...We also use the platform to send out surveys (including engagement and NPS) to get more insight into our members...." Peer review by Emma Stratton, Graphic Designer, Checkout 51

"...This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity...." Testimonial by Anand Bhaskaran, Manager - Digital Marketing, Bigbasket

What makes Braze and MoEngage ideal for Campaign Management?

Braze and Moengage both allow users to create, manage, and track marketing campaigns across multiple channels. Braze excels in campaign creation with intuitive tools, while Moengage focuses on managing user access and approvals for campaigns. Both tools offer A/B testing, but Braze provides more detailed campaign analytics, while Moengage focuses on campaign flow reporting. However, both tools have limitations in data extraction and user interface.

"...It's made automation of our onboarding, and long term marketing campaign seamless...." Peer review from Computer Software

"...We started using MoEngage to unify all our marketing campaigns into a single dashboard with focus on orchestration, personalization, and data-driven campaign optimization...." Testimonial by Niti Nirvan, Head of Marketing, Symbo Insurance

What benefits does Braze and MoEngage offer for Training & Onboarding?

Braze and Moengage are similar in that they both offer onboarding features to help businesses engage and retain customers. Both platforms provide resources and support during the onboarding process. Braze excels in automating onboarding campaigns, while Moengage focuses on customer lifetime value. Braze offers a more comprehensive onboarding process with more resources available, but both platforms have limitations in their onboarding experiences.

"...The resources available for onboarding, implementation and best practice references are great & easy to access...." Peer review from Health, Wellness and Fitness

"...Onboarding & activating new customers towards their first purchase is critical to reducing churn...." Peer review by Prashant Mahajan, Product Manager, Tokopedia